You might have read the reports, the research, the data.

 
Maybe you haven’t. I’ll save you the trouble – it goes like this: during major sporting events the economy suffers because people take sick days or don’t work.
 
This year, one report from Bloomberg suggested that $14.5bn in gross domestic product worldwide was ‘at risk’ in the first two weeks of the World Cup in Russia. Fair enough, I get the logic. It’s a distraction. But at Laduma, we don’t think it has to be. It was Johan Cruyff, the Dutch master and one of the greatest players of all time, who said  ‘every disadvantage has its advantage.’ So how does that apply to the way we approach the World Cup.
 

Well, we see it this way.

We do a lot of work in football, with players, clubs, rights holders. We are passionate we about the game. We are fans. We know football brings people together. We have seen it has the power to unite. And everyone knows, that attack is the best (most fun) form of defence.
So we turn on all the TVs in the office, turn up the commentary, encourage our people to watch the games together, come together and have fun. True, not much work gets done across the 90 minutes. But our engagement between teams gets better, our team spirit improves, we laugh more and when we go back to our desks we have got more from that 90mins than we lose.
 

But that approach fits with our culture.

We don’t chain staff to the desk. if they want to take a break to play table tennis, fusbal, darts, chess, paceman or just stop to eat – they can. That’s the way we work and operate.
 
And you can make the data say anything you want it to, by the way. Take this theory – perhaps the World Cup can actually make for a more productive workday. Research suggests that watching a football match can impact a fan’s happiness for an hour before kick off and, depending on the result, for three hours after. Other research suggests that happy staff are around 10% more productive. So before you know it, you can actually make the case that the World Cup is good for the economy. But then it all comes down to how you approach it as a business.
 
Would love to hear how you approach it.