It is a question we hear a lot. ‘How do we know people want VR?’
Of course, we can answer with compelling statistics and smart strategy. But you just can’t beat hard, tangible evidence, can you? Well, now we have it. And then some.
Laduma continued its relationship with the Jacksonville Jaguars of the NFL this weekend. Having shot at EverBank Field in Florida around the opening game of the NFL season, some of our UK team joined the Jags in London for the now familiar NFL international series event at Wembley. And it was a lot of fun for our crews.
But let me come back to my original point.
The fans. Do they care? Do they want to put on a VR headset?
On Saturday, the NFL closed Regent St in London’s West End for a street party. Thousands of fans were there to experience it all and Laduma was there to show those fans a VR experience we had created for the Jacksonville Jaguars.
We had no signage, nothing that said VR here. Nothing that even told the those waiting in line what it was they were actually going to see. But wait in line they did.
Thousands and thousands of them. In the rain. Waiting to experience Laduma VR.
Children as young as four watched it, three generations of one family from Mexico stopped by. One grandmother, who was 90 loved it. Another guy from France would not take it off. It had to prized from him. German TV did a piece to camera with a headset on. Fans from every team in the NFL stopped by, we had people from dozens of countries and ages. We had CEOs, security guards, cheerleaders, the Jaguars marching band and a partridge in a pear tree. The whole spectrum.
A lot of people smiled, some people decided they wanted to walk around with the headset on, imagining in might allow them to move around within the content. Others screamed and hollered. A lot of people laughed. And most people simply uttered the words ‘oh my god’ within seconds of putting a headset on. The approval ratings were as good as anything I have ever seen after any content. Most people were, quite simply, blown away. And, crucially, wanted to see more and more.
The numbers were overwhelming. No question. We had 20 headsets going for over four hours with people watching 60secs of content. Thousands of people. Full on. Non-stop.
By the end of the event, we had to stop people from joining the back of the line. When they wouldn’t, security had to step in to stop them joining the back of the line.
It was an incredible reaction from the public. All they saw, was a bunch of people with VR headsets on, having a fantastic time. And that was enough to prompt them to stand in the rain and wait for their turn to watch some VR. So to go back to the original question. ‘How do we know people want VR?’
Trust us. We know.