The 360° experience takes viewers on the pitch, behind the scenes and into the centre of Jurgen Klopp’s half-time team talk.

Immersive tech consultancy Laduma proudly sponsored ‘A Match for Cancer’ the charity football match, which took place at Celtic Park on Saturday, September 8, 2018.

The match saw Celtic legend Stiliyan Petrov and Liverpool midfielder James Milner go head to head with their opposing squads. Teams included a number of current and former footballing stars. Amongst the line up were Joe Hart, Luis Garcia and Ashley Young, as well as other celebrities such as F1 Freestyler, Jeremy Lynch.

Laduma have now released the 360° film which gives viewers a unique perspective of the day. The film includes on-pitch views of ‘You’ll Never Walk Alone’ being sang ahead of kick off. It even takes viewers into the centre of Klopp’s half time talk to Milner’s squad.


Every penny raised is devoted to tackling cancer through three equal beneficiary charities. Celtic FC Foundation, the Stiliyan Petrov Foundation and the James Milner Foundation.

James Milner said ‘Match for Cancer’ was a brilliant event. I would like to thank everybody who came and supported it. From players and fans, to everyone who donated and helped to raise money for the charities. I would also like to thank Laduma. As well as sponsoring the event, Laduma were able to capture some great behind the scenes 360° content for us to re-live the day.’​

Ben Smith CEO of Laduma said ‘We’re delighted to support the James Milner Foundation. Our relationship with the James Milner Foundation began a year ago when we sponsored their annual charity ball. We created an Augmented Reality experience for the event. We’re excited to be producing more immersive experiences at this year’s ball. The work the foundation does is incredible. Therefore, we’re proud to be a part of it and support in any way we can.’

Laduma is sponsoring the annual James Milner Foundation ball On the 25th November 2018, for more information or to purchase tickets call 0161 484 0876.