Laduma is in the business of helping companies to overcome brand challenges through groundbreaking VR solutions. As well as creating exceptional 360° content, we help our clients to determine the best possible ways for their customers to experience it. For some, a YouTube or Facebook campaign without the need for a headset may be the way to go. For other clients, an in-person experiential activation, using one of many available headset models, is the route to follow.
Today there are hundreds of headsets on the market, but they main differences come down to the hosting functionality. They can be divided into two groups; higher-end models that are connected to a high performance PC, and those that hold a user’s smart phone and channel the VR experience via an app.
We decided to compile a top 5 list of VR headsets which covers all bases from cost to quality so you can better decide which VR headset solution is right for your needs.
Google has led the way in making virtual reality as accessible as possible for the masses, through the Google Cardboard, a card frame that folds out into a portable, lightweight VR headset. A client can pre-insert a smart phone such as a Samsung Galaxy or iPhone making it immediately ready for use. The user can strap it around, or hold it up to his or her head, and easily view content without having to deal with any adjustment controls or cables. The Google Cardboard can be produced as a flat, self-assembly unit making it perfect for large-scale distribution as a cover mount. It can also be easily customized to carry client branding and messaging. Of course, being made from cardboard, it’s not the most durable headset, but if the objective is reach, it’s a very practical and cost-effective option.
PRICE TAG: £15.00
Samsung Gear VR:
Samsung’s Gear VR has long been a top seller in the smart phone VR headset market. For customers with Samsung phones, this is the best mobile VR experience for content marketing and distribution. This year’s biggest addition is a brand new controller, which enhances the VR experience.
You’ll need one of the compatible Samsung phones, which includes the Galaxy S8 and S8+ and the S7 and S7 Edge, and the display quality when using Gear VR depends on which you use. There are some features that’ll give you a good experience no matter which Samsung handset you own, like a wide 101-degree viewing angle and a dark tint to reduce glare and reflections. The Gear VR works particularly well with fast-paced content such as sports. The lightweight headset allows the viewer to quickly move and turn their head with ease to follow the action of the sport.
Laduma regularly uses Samsung Gear VR headsets to demonstrate VR content at trade shows and events because, not only are the headsets lightweight and reliable, they also provide a quality viewing experience.
PRICE TAG: £119.00
Sony PlayStation VR:
PlayStation VR provides a higher quality experience than the Google Cardboard and Samsung Gear VR, proving it’s worth by dominating console gaming industry. Although PSVR is predominantly for gaming, it is still more than capable of hosting VR content via the many apps including YouTube, for you to upload and watch your own VR content.
With its low price and PS4 compatibility, PlayStation VR has outsold both HTC Vive and Oculus Rift.
PRICE TAG: £349.00
The Oculus Rift is probably the brand that will first spring to mind at the mention of Virtual Reality. The Oculus Rift plugs into your computer and tracks your head movements to provide 3D imagery on it’s stereo screens.
This is a great option if you want to display to an audience or passers-by what the viewer is watching. The consumer edition of Rift uses a 2160 x 1200 resolution, working at 233 million pixels per second and for this reason, the oculus is a perfect solution when viewing content that requires attention to detail. We find that the oculus lends itself well to viewing tourism-focused content such as safari experiences, underwater shark-diving and exploring the architecture of ancient cities.
This headset is a high-end solution in comparison to the mobile phone powered solutions, especially as you need a high-end computer, therefore may not be the best option if you will be needing to demo using multiple headsets at the same time.
PRICE TAG: £499.00
A first-time viewer of VR content may be put off by the prospect of motion sickness. The HTC Vive headset uses 70 sensors to offer 360° head-tracking as well as a 90Hz refresh rate – key to keeping down latency, which is the technical term for the effect that causes motion sickness. If the VR content you are demoing has a has a great deal of moving shots, such as aerial footage, then this headset is a great solution.
Another reason HTC Vive proves a popular choice ahead of other companies, is its Lighthouse room tracking technology, which allows the viewer to move around with the headset on. You would need to mount sensors, but the effect is more than worth it for the viewer. Meanwhile, the Vive’s new Tracker tech is able to bring any object into VR.
PRICE TAG: £759.00
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