Award-winning immersive tech consultancy Laduma will extend the reach of its 360º content on mobile devices after agreeing a distribution deal with one of Europe’s leading digital marketing companies, Telecoming.

The arrangement with Telecoming will see the best of Laduma’s 360º content distributed to mobile devices across the world. There will be a particular focus on travel, sports and entertainment.

Laduma is an immersive tech consultancy, dedicated to helping companies understand how augmented, virtual and mixed reality can fit into their strategies and help to meet their goals.

Telecoming is a Spanish technology company established in 2008. It specialises in the development of carrier billing technologies aimed at promoting digital consumption.

The deal will broaden the exposure of Laduma’s content in brand-new markets, as well as give Telecoming access to 360º experiences to be enjoyed on mobile devices without headsets.

Ben Smith, CEO of Laduma, is looking forward to seeing the new partnership bear fruit for both companies.

He said: “We are excited to partner with Telecoming. They are a forward thinking company who, like Laduma, also strive to be at the cutting edge of technology. This partnership is great for both parties, but most of all is hugely beneficial to the immersive tech industry. It will make remarkable 360° video content more accessible to a wider audience. ”

Nicolas Gimenez, Content Director at Telecoming, said: This alliance portrays Telecoming’s commitment with users’ requests and preferences. More than ever, users want to actively draft their experiences and especially concerning their entertainment choices, travels and sport activities. One more step towards bringing entertainment and experiences to all mobile user across the world!”

“Laduma is an exceptional partner, with a solid expertise in immersive experiences, formed by a group of professionals, who above all, are great storytellers. We are proud to count on their amazing know how”.


If you’d like more information about partnerships with Laduma, email