VR and AR: Opportunities for Bold Tourism Brands

There’s no doubt that the tourism and hospitality industries have embraced VR more than most verticals. While extremely variable in quality, 360 degree hotel room tours and destination experiences are […]
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Why the travel industry has not yet grasped the full potential of AR, VR or MR.

Laduma CEO Ben Smith has suggested that the travel and tourism industry has not yet understood or grasped the full potential of the opportunity presented by Augmented, Virtual and Mixed […]
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Why the travel industry needs virtual reality: Ben Smith CEO, Laduma

We live in a world that is overflowing with beauty, charm, variety and adventure.    The lure of experiencing new places, people and cultures exists not only because of the […]
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