Sports sponsorship: 5 reasons why AR & VR will change the activation game

“The thing I’m most interested in is virtual reality. Augmented reality as well. That’s where I think the most exciting opportunities are.” Sir Martin Sorrell (founder and CEO of WPP, […]
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In which sectors is Virtual Reality being used most successfully?

Virtual Reality is emerging from the difficult teenage phase – when it was constantly ‘the next big thing’, but not actually getting there – into a series of applications that […]
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Laduma picked up the award for 2017’s Best Commercial Activation at the Fanalyse European Summit in Liverpool

Laduma picked up the award for 2017’s Best Commercial Activation at the Fanalyse European Summit in Liverpool on Thursday night. The cutting-edge VR & AR content company beat-off competition from […]
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Best fan engagement experiences in sport for 2017 so far

How has sport used 360° VR to engage their target audience so far in 2017? Fan engagement is a common challenge in sport. For many sports clubs or sporting events, VR […]
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Why Essentially Group are #NeverMoreSure about 360° VR

Laduma teamed up with Sure and professional footballer Ross Barkley to capture the Premier League star in 360° action while perfecting his free-kicks at Everton’s training ground. The bespoke 360° […]
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Sure partner with VR specialists Laduma to give unique view of Ross Barkley’s free-kick technique

The UK’s leading menswear deodorant has teamed up with Laduma, the Virtual Reality content company, to create a unique piece of content giving incredible 360° views of Ross Barkley taking […]
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Top 5 takeaways from Telegraph Business of Sport 2017

On May 9th we headed to the BT centre in London for the two day, Telegraph Business of Sport conference 2017. The event played host to a series of panel […]
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