Laduma weekly round up: IKEA, Oculus and 360° football.

Another busy week for our teams in both Salt Lake City and Liverpool. We chatted with our newest addition, Laduma President, Dan Rustein. We asked Dan what attracted him to […]
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Why IKEA still leads the way in retail’s AR department

A bit like Pokemon Go, IKEA has become a standard bearer for all the best bits of AR. Already a year old, the IKEA Place app has launched a thousand […]
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How immersive technology can increase engagement at trade shows.

If you’ve ever attended a trade show, you’ll know the story. Find booth. Steal swag. Go home. Actually, there’s a bit more to it than that. Trade shows and conferences […]
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