You’ll Never Work Alone.
To be absolutely clear, I am still an AFC Wimbledon fan. They are the team – from South London – I have supported since I was a boy and who […]
Laduma sponsorship key for AFC Liverpool’s ambitions
At all levels of football, sponsorship is important. Even for Premier League giants, strutting their stuff on the global stage, commercial partnerships can potentially make or break a season. But […]
What Laduma’s Sponsorship means for Non-League club AFC Liverpool
How was AFC Liverpool formed? Just prior to our formation, the Premier League considered introducing a “39th game” which would see teams play in various locations around the world. It […]
A Match for Cancer sponsored by Laduma; a roaring success.
Laduma proudly sponsored A Match for Cancer on Saturday 8th September at Celtic park. It’s now over a week since the charity football match which saw Celtic legend, Stiliyan Petrov […]
Labor Day, AR and Charity football: A week in the life of Laduma
So where do we start when it comes to looking at the last seven days with Laduma? Labor Day, Augmented Reality, American Football. Oh, and soccer (or football in the […]
Can VR and AR take football by storm?
This weekend it all kicks off. The Premier League season. Match of the Day. Goal of the Month. One night in Kiev? All is forgotten. Almost. As we saw at […]
Sports sponsorship: 5 reasons why AR & VR will change the activation game
“The thing I’m most interested in is virtual reality. Augmented reality as well. That’s where I think the most exciting opportunities are.” Sir Martin Sorrell (founder and CEO of WPP, […]
Traditional media Vs Virtual reality
Before new media came old media. Or did it? Print. TV. Radio. Are they really so-called ‘old media’? As someone who grew up with the expansion of new media, I […]
Why Essentially Group are #NeverMoreSure about 360° VR
Laduma teamed up with Sure and professional footballer Ross Barkley to capture the Premier League star in 360° action while perfecting his free-kicks at Everton’s training ground. The bespoke 360° […]