Harry Potter vs. Pokémon Go – Have AR Trends Changed?
In 2016, Pokémon Go took the world by storm. The public at large were introduced to the possibilities presented by Augmented Reality. Niantic, the creators of the game, have completely […]Read more
Will wider field of view expand HoloLens 2’s horizons?
Microsoft announced the HoloLens 2 on Sunday in Barcelona at Mobile World Congress, an annual event for the mobile industry. But what does this $3,500 headset mean for the AR […]Read more
Laduma News: A big jump by Magic Leap as they decide to embrace mobile AR
There’s been a very big development in the world of Augmented Reality where Magic Leap are making a move into the mobile AR World. The Florida-based company raised billions in […]Read more
Wearable Augmented Reality – Bose enters the market
New technology often involves some form of compromise. Take, for example, the birth of the smartphone. In the mid-2000s, screen size was the key issue – how big could they […]Read more
Why IKEA still leads the way in retail’s AR department
A bit like Pokemon Go, IKEA has become a standard bearer for all the best bits of AR. Already a year old, the IKEA Place app has launched a thousand […]Read more
Is simplicity crucial for the future of AR in TV and film?
KISS – or Keep It Simple Stupid – isn’t an acronym naturally associated with Augmented Reality and the television industry. But you know what? It fits rather well. Allow me […]Read more
Why Augmented Reality being featured on The Apprentice is an important sign.
Most episodes of The Appreciate follow a standard template. Lord Alan barks out a task. The candidates generally fail miserably. We laugh at them. Except last week, there was another […]Read more
What makes an effective AR marker? Our Lead Developer explains.
Markers are often key to making Augmented Reality work. They control how our AR devices react, see and place virtual objects in the real world. But as the AR industry […]Read more
Could Meet the Voxels spark the summer of VR?
Summer 2018. Save that date. Could this be the year that Virtual Reality starts its journey towards the entertainment main stream? First we had Ready Player One – a film […]Read more
Can VR and AR take football by storm?
This weekend it all kicks off. The Premier League season. Match of the Day. Goal of the Month. One night in Kiev? All is forgotten. Almost. As we saw at […]Read more