Why IKEA still leads the way in retail’s AR department

A bit like Pokemon Go, IKEA has become a standard bearer for all the best bits of AR. Already a year old, the IKEA Place app has launched a thousand […]
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Is simplicity crucial for the future of AR in TV and film?

KISS – or Keep It Simple Stupid – isn’t an acronym naturally associated with Augmented Reality and the television industry. But you know what? It fits rather well. Allow me […]
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Why Augmented Reality being featured on The Apprentice is an important sign.

Most episodes of The Appreciate follow a standard template. Lord Alan barks out a task. The candidates generally fail miserably. We laugh at them. Except last week, there was another […]
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What makes an effective AR marker? Our Lead Developer explains.

Markers are often key to making Augmented Reality work. They control how our AR devices react, see and place virtual objects in the real world. But as the AR industry […]
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Could Meet the Voxels spark the summer of VR?

Summer 2018. Save that date. Could this be the year that Virtual Reality starts its journey towards the entertainment main stream? First we had Ready Player One – a film […]
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Can VR and AR take football by storm?

This weekend it all kicks off. The Premier League season. Match of the Day. Goal of the Month. One night in Kiev? All is forgotten. Almost. As we saw at […]
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Charity, Transport and a night out in Dublin: A week in the life of Laduma

Here at Laduma, our team has spent the last week or so carrying out charity work, blogging about the potential of Augmented Reality in transport and even explaining where the […]
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How immersive technology can increase engagement at trade shows.

If you’ve ever attended a trade show, you’ll know the story. Find booth. Steal swag. Go home. Actually, there’s a bit more to it than that. Trade shows and conferences […]
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Could Augmented Reality revolutionise transport?

We’ve all done it. Sat at the traffic lights, watching someone in front crawl through a green light and…. NO! Before you can pretend to be Lewis Hamilton, you’re more […]
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Purina’s purr-fect Felix campaign shows how AR can help brands

As a nation we’re animal lovers at heart, especially cats. Most of them are cute, furry, mischievous little creatures.   That love of animals is a central plank of Purina’s […]
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