Why IKEA still leads the way in retail’s AR department

A bit like Pokemon Go, IKEA has become a standard bearer for all the best bits of AR. Already a year old, the IKEA Place app has launched a thousand […]
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What do we really know about the future of immersive tech?

Tech forecasts can throw up all sorts of fanciful scenarios. Remember when we were all supposed to be flying around in hover cars by now, or wearing self-drying clothes? Blame […]
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How immersive technology can increase engagement at trade shows.

If you’ve ever attended a trade show, you’ll know the story. Find booth. Steal swag. Go home. Actually, there’s a bit more to it than that. Trade shows and conferences […]
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Google to take Augmented Reality into Chrome – could it spark an advantage over Apple’s ARKit?

VHS, Betamax, cassette, CD, DVD, download… Even Windows and Apple’s OS. They’re all technologies that have, at one point, competed for supremacy. And the best doesn’t always win out. For […]
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The new reality of mobile Augmented Reality (AR) in 2018

Patience isn’t a widely-preached virtue these days. Whether it’s news, technology or just our football team winning – we want it all and we want to now. It’s easy to […]
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Why 2018 is set to be a big year for Augmented Reality.

For most people, the first introduction to Augmented Reality came via Pokemon Go, way back in 2016. Way back in 2016, you hear me say? This is a world where […]
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