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Harry Potter vs. Pokémon Go – Have AR Trends Changed?

In 2016, Pokémon Go took the world by storm. The public at large were introduced to the possibilities presented by Augmented Reality. Niantic, the creators of the game, have completely […]
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Laduma creates interactive experience for Microsoft.

Immersive technology company Laduma has created an interactive experience for tech giant Microsoft. The experience is currently on display at the Microsoft Business Applications Summit in Atlanta, Georgia. The experience uses […]
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Why you need immersive tech at your exhibition.

At Laduma we are passionate about finding unique ways for organisations to engage with their audiences in new and deeper ways. An area in which we are particularly experienced is […]
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Will wider field of view expand HoloLens 2’s horizons?

Microsoft announced the HoloLens 2 on Sunday in Barcelona at Mobile World Congress, an annual event for the mobile industry. But what does this $3,500 headset mean for the AR […]
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Laduma News: A big jump by Magic Leap as they decide to embrace mobile AR

There’s been a very big development in the world of Augmented Reality where Magic Leap are making a move into the mobile AR World. The Florida-based company raised billions in […]
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Wearable Augmented Reality – Bose enters the market

New technology often involves some form of compromise. Take, for example, the birth of the smartphone. In the mid-2000s, screen size was the key issue – how big could they […]
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Why IKEA still leads the way in retail’s AR department

A bit like Pokemon Go, IKEA has become a standard bearer for all the best bits of AR. Already a year old, the IKEA Place app has launched a thousand […]
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Is simplicity crucial for the future of AR in TV and film?

KISS – or Keep It Simple Stupid – isn’t an acronym naturally associated with Augmented Reality and the television industry. But you know what? It fits rather well. Allow me […]
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Why Augmented Reality being featured on The Apprentice is an important sign.

Most episodes of The Appreciate follow a standard template. Lord Alan barks out a task. The candidates generally fail miserably. We laugh at them. Except last week, there was another […]
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What makes an effective AR marker? Our Lead Developer explains.

Markers are often key to making Augmented Reality work. They control how our AR devices react, see and place virtual objects in the real world. But as the AR industry […]
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