Laduma is set to entertain guests at the Ronald McDonald House Charities Spirit of Children Gala with CaVRn, their unique VR dome

An award-winning immersive tech consultancy will bring a unique taste of Morocco to Utah this week as it launches a unique Virtual Reality experience in partnership with McDonald’s very own charity of choice.

Laduma will invite guests attending the Ronald McDonald House (RMHC) Charities Spirit of Children Gala in Salt Lake City to step into CaVRn, its groundbreaking floor-to-ceiling VR experience, to get a better understanding of the work McDonald’s charity does as it raises money give families across the world hope.

 

The mission of RMHC is to surround families with the support they need at the worst of times – when their children are spending time in hospital either because they are seriously ill or injured. RMHC has been McDonald’s charity since it was founded in 1989 and has properties all over the world to help families.

“Bringing CaVRn to this incredible event will, we hope, add a unique flavor to proceedings and of course, help to raise even more money for Ronald McDonald House Charities,” said Wayne Scholes, Executive Chairman of Laduma. “I am delighted to pledge Laduma’s support to the Spirit of Children Gala. It is a cause that helps people manage during the toughest of times in their lives. And we hope by showing people the work that is done in a new and more visceral way, we can help this amazing cause.”

Laduma crews travelled to Africa to film the VR experience, which will be shown exclusively during the Moroccan-themed event. The gala, which is being held on April 28th, will welcome over 1,000 guests to the Grand America Hotel, with the aim of raising enough money to provide 26,000 room nights for families in need. Laduma will also donate an auction prize of two VIP tickets to a Liverpool FC soccer game at Anfield in the UK, including all flights and accommodation as part of its support of the event.

Last year’s gala raised over $1m and Carrie Romano, Chief Executive of Ronald McDonald House Charities (Intermountain Area) says she expects another incredible evening: “We are extremely grateful for the generous support shown by Wayne Scholes and Laduma in backing the Ronald McDonald House Charities Spirit of Children Gala. “We rely on this type of generosity to continue our work in supporting the families of seriously ill or injured children during the most challenging of times.  I am looking forward to seeing Laduma’s VR CaVRn in operation during what will be a spectacular night.”

CaVRn is a custom designed, 22ft circumference dome that uses groundbreaking short-throw projector technology and spatial audio to create a unique ‘floor to ceiling’ experience without the need for headsets. It was first seen in public at the HIMSS medical conference in Las Vegas, where it received rave reviews for creating a truly social VR experience.