With the gift giving season fast approaching companies are vying desperately for consumer attention and technology companies are no different. Announced back in August, the parent company of Snapchat, Snap have finally released their new AR glasses.
Officially called the Spectacles, they boast wireless charging, a 115-degree lens and uploads all of your videos directly to your snapchat. Snap are not the first company to bring out wearable eye tech to consumers with Bose throwing their hat into the ring with Bose Frames at the beginning of this year.
However, what’s perhaps more interesting is where and how these glasses are being sold. Currently the V3 Spectacles (and the slightly cheaper V2 version) can only be bought in department stores like Harrods and Selfridges and then online exclusively on their own website. This air of exclusivity is only furthered by the more premium hardware and accessories to come alongside the V3 Spectacles. Sleek steel, customizable colours and finishes come as standard as well as an extra camera and two extra microphones.
This is a stark contrast to how Snap marketed their first edition of the Spectacles with vending machines all over the world and free giveaway events. This shift in direction for Snap could mark an exciting future for the world of wearable technology – especially eyewear. Both Harrods and Selfridges are currently not carrying any other product like the Spectacles range and with smart watches being a staple in tech savvy homes since 2015 and the rise of the ‘smart home’ with the Amazon Alexa and Google Home, there might just be a space for the Spectacles in the Tech lover’s home this Christmas.