HRH Prince William visited Laduma’s CaVRn as our immersive VR dome wowed visitors at the International Business Festival (IBF) in Liverpool.


HRH Prince William has become the latest high-profile visitor to our highly-acclaimed CaVRn dome.
The Duke of Cambridge was welcomed to Laduma’s world-first Virtual Reality experience by the company’s chief executive Ben Smith at the International Business Festival (IBF) in Liverpool.


The Duke of Cambridge explained that while he had seen VR in a headset before, he had never seen a 360° film in a dome. And he emerged from CaVRn, after spending far longer in it than originally scheduled, with a beaming smile, telling the waiting crowd of media and conference delegates that the experience had been ‘fantastic’.


Max Steinberg, Chairman of the International Business Festival, was another to speak glowingly about what he saw: “What Laduma have done, and the way they’ve done it, is professional, exciting and innovative. Everyone I have taken in there – from His Royal Highness to a group I’ve just taken in from Italy – have just gone ‘Wow’.”


And Laduma’s CEO thanked His Royal Highness for his interest in Laduma’s work. “It’s was a great privilege to have Prince William visit CaVRn,” Ben said.


“He was engaged and seemed genuinely interested in the technology we have developed and how it could be used in different industries – particularly education. And he surprised me with his knowledge of the projector system we have developed to power CaVRn. We’re delighted he enjoyed the experience.”


The VR film the Duke of Cambridge was watching in Liverpool, was Laduma’s latest piece of work – this time creating a film for Invest Liverpool, designed to help the city build on its growing commercial success.


This is the first-time audiences outside the US have been able to watch content in CaVRn. It allows groups of users to enjoy immersive content without the needs for headsets, and can house 15 people at any one time.


The Invest Liverpool 360° film features the city region’s iconic sights and profiles some of its most distinctive industries. Locations covered in the film include Burbo Bank wind farm, the Knowledge Quarter, Sci-Tech Daresbury, Cammell Laird Liverpool’s waterfront, St Helens RFC and the Liverpool School of Tropical Medicine.


Beverly Staniford of Wirral Council said: “Today when I went in the Laduma CaVRn, wow, it blew me away! Everyone is buzzing and talking about it in the festival.”


Robert Pendergast of Liverpool Tropical School of Medicine said: “It really puts you inside the experience. It made me feel proud that we’ve got so much to offer. Living in the city you fall victim to knowing what it’s about but not experiencing it. It was unbelievable.”

The IBF, of which Prince William is patron, is held at the Exhibition Centre every two years. It continues until June 28 and both Smith and fellow Laduma co-founder Alex Kunawicz will be speaking at the event next week. CaVRn will be there for the duration of the event.

Invest Liverpool provide a wide range of practical support services to companies interested in growing or establishing their business in Liverpool.