Virtual Reality content company Laduma will be showcasing their star-studded VR content at world famous festival in Austin, Texas

South by Southwest (SXSW) brings together the interactive, music and film industries enabling the industry leaders across the globe to meet, connect and exchange ideas. The UK’s Department for International Trade will be hosting the Great Britain House where Laduma has been chosen to demo their state of the art 3D 360° Virtual Reality content, alongside other selected leading British tech companies.

Attendees of SXSW will be treated to a VR experience like no other as they are transported to the red carpet of the Film is Great reception in Hollywood. The 360° 3D experience filmed by Laduma during the weekend of the Oscars®, gives unique, up close access to Academy Award nominated Brits, and other guests including the evening’s A-list entertainment, multi-award winning performer Jessie J.

“The Great Britain House at SXSW is a chance for the UK to showcase the very best of British tech, innovation and entrepreneurship to a global audience” said Dan Rutstein, Regional Director for West And Central USA at Department for International Trade. “We are proud that Laduma is one of those companies we can shine a spotlight on – their imagination and innovation in VR is exactly the sort of Best of British we want the world to see.”


About Department for International Trade

The Department for International Trade (DIT) has overall responsibility for promoting UK trade across the world and attracting foreign investment to our shores.

At SXSW and elsewhere over the coming months DIT will be working with business partners and others to facilitate meetings between international buyers and UK exporters to promote the UK’s most innovative and exceptional products and services. For more information, please visit here.

The GREAT Britain campaign is the UK Government’s most ambitious international promotional campaign ever and showcases the very best of what the country has to offer to encourage the world to visit, study and do business with the UK. GREAT is active across 144 countries worldwide and unites HMG’s promotion of the UK overseas – more than 20 Government departments and ALBs – under an effective and widely recognised brand. Launched in 2011/12, the GREAT campaign has already generated returns of £2.2 billion for the UK economy, with a further £2.1 billion currently being audited and more to come from the current activities. For more information on Department for International Trade click here.