The world-leading company will tell Liverpool’s unique story through a 360° film to be shown at one of the UK’s largest international business events.

Laduma, the award-winning immersive tech consultancy, has created a Virtual Reality experience to showcase the city and region where the company is based, for this year’s International Business Festival.

Over 25,000 visitors are expected at the 2018 festival, which takes places from June 12-28th, with Laduma’s CaVRn dome experience set to be the showpiece of Invest Liverpool’s drive to attract new business to the city region.

The event hosts the European debut of CaVRn, Laduma’s cutting-edge floor-to-ceiling VR dome. The experience will allow groups of users to enjoy immersive films without the needs for headsets. The Invest Liverpool 360° film will both inform and entertain delegates, featuring the city region’s iconic sights and profiling some of its most distinctive industries. The film takes visitors through Burbo Bank wind farm, the Knowledge Quarter, Sci-Tech Daresbury, Cammell Laird Liverpool’s waterfront and St. Helens Rugby Club.

One high-profile visitor to take the tour was Prince William, who entered CaVRn as part of his visit to the International Business Festival on Tuesday 19th June.

“Liverpool is a unique city for a million different reasons,” said Ben Smith, CEO of Laduma. “We’re proud to have based our UK team here and even prouder to be helping the region tell its story in a completely new way. The film we have made for Invest Liverpool is about capturing the essence of this city region and showing people why so many successful global companies – ourselves included – base themselves here.”

“We believe the experience we have created will be the highlight of the show,” Smith added. “Hopefully it will help Liverpool showcase itself to the world as the innovative, forward thinking and creative city region that we see and work in every single day.”

Smith will address the event on June 28th, to discuss how Virtual, Augmented and Mixed Reality can enhance audience experiences at sports events. Alex Kunawicz, VP of Strategy at Laduma, will also host a presentation on June 27th, to talk more about the company’s offering and their Liverpool base.

Cathy Skelly, Investment Manager at Invest Liverpool said; “Working with one of our leading companies Laduma has been a great experience.  CaVRn will be another chance to showcase Liverpool City Region and the talent and creativity of our businesses in a truly unique way.  Being able to do this while the eyes of the international investment world are upon us is a tremendous opportunity and we can’t wait!”

Invest Liverpool aims to grow the city’s economy through attracting inward investment from all over the world, and through helping existing local businesses to grow and develop.


Laduma is an immersive tech consultancy dedicated to helping companies to understand how augmented, virtual and mixed reality can help them meet their goals. For further questions, interview times, information on the company’s notable achievements, services provided, key leadership or history, contact Marketing Communications Manager Kelly Forshaw at

Invest Liverpool

Invest Liverpool provides a wide range of practical support services to companies interested in growing or establishing their business in Liverpool.

From initial contact to project realisation, Invest Liverpool services to companies include help with bespoke intelligence and advice, reconnaissance visits, introductions to key networks and service organisations and if necessary support and guidance around finance and financial incentives.

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