Last week had a distinctive Middle Eastern flavour for everyone here at Laduma, as we travelled to Qatar for the World Innovation Summit for Health (WISH).

On Monday, our marketing team flew into the capital Doha to set up for the event, attended by thousands of medical experts from across the world.

The next day, our Marketing Manager Kelly Forshaw was on hand to explain how Laduma is working hard to develop new and innovative uses for immersive technology in the medical sector.

Later that same day, Kelly took the opportunity to explore how other companies are embracing the potential of immersive technology.

A packed schedule also included a fascinating presentation from Olympic Gold Medalist Michael Phelps on his struggle with anxiety and depression.

It wasn’t long before word spread about the innovations on show at the Laduma booth – and young visitors in particular were keen to sample what we had to offer.