Experience a land before time at James Milner’s ‘The Lost World’ Charity Ball with Virtual and Augmented Reality from groundbreaking content company Laduma.

Liverpool FC star James Milner is holding his sixth annual charity ball in Manchester on November 26th – this year, with a dinosaur theme that will transport you to a prehistoric world.

The former England international will be joined by players from North West Premier League teams, plus a host of other celebrity supporters. On the night, attendees will be treated to exclusive performances by superstars Olly Murs, Pixie Lott and Britain’s Got Talent finalists, DNA Mind readers. 

Guests can also expect an assault on the senses as lead sponsor, Laduma, prepare to wow those attending with their market-leading Virtual and Augmented Reality installations. They have already created a personalised Virtual Reality video from James, which doubled as an invitation to this incredible evening.


Laduma have kept faithful to the theme of the night, with experiential content that will allow you to walk in the footsteps of dinosaurs and get closer than you might have thought possible.

“We are delighted to be involved in such a fantastic event, and play a small part in helping so many deserving causes,” said Laduma CEO Ben Smith.


“James and his team have really got involved with our ideas and have been active from the very start. The VR invite is such a novel concept, and was great fun to make, even if James may have been slightly wary of some the dinosaurs who made it into the final edit.”

“On the night, we’ll be delivering a range of VR, and AR experiences, all in keeping with the Lost World theme, which should provide the guests a mixture of thrills and excitement. For those brave enough.”

Proceeds from the night will go to the James Milner Foundation (JMF), launched by James and his wife Amy in 2012.

Since its creation, the foundation has raised over £350,000 for three national charities – NSPCC, Bloodwise and Help for Heroes. More recently, James and Amy have supported the development of grassroots sports in Yorkshire, Lancashire and Merseyside with football, rugby and netball programmes.

“What JMF has achieved in the last six years is a huge source of pride to me and to Amy, and the ball is a fantastic way to celebrate the amazing charities and community groups that we work with. The whole night is so much fun, but most importantly it raises valuable funds to continue the work of the foundation”, James said about the event. 

The annual James Milner Foundation Charity Ball will take place on November 26th at Event City, Manchester. Tickets start from £200 and tables are available to buy now. Call 0161 484 0876 or email info@entertainmenttoday.co.uk for tickets or more information.

The Lost World’ Charity Ball is sponsored by Laduma, the game-changing Virtual Reality content company.