Ground Breaking Virtual Reality Content Company Continues to Strengthen Resources

Liverpool, U.K., December 20, 2016 – Laduma ( announced today that Alex South has joined the company in the role of Senior VR Producer to further develop its world class content production capabilities.

South spent nine years at BBC Sport, where he was a key presence across most of the broadcaster’s major events. Among others he covered the World Cup in Brazil, the Olympics in London, Sochi and Rio and has interviewed most of world’s most famous names in sports. His move into VR will see him take that front-line experience and storytelling know-how and apply it to this incredible new medium.

“The past 12 months have been a fantastic time for the company and the for the continued growth of Virtual Reality,” said Laduma CEO Ben Smith. “With Alex joining the team we are ensuring that the many exciting projects and experiences we have lined up for 2017 will continue to be delivered with the trademark quality that our clients have come to expect and that we demand of ourselves time and time again.”

In 2016, Laduma developed innovative VR solutions for the likes of Wimbledon, LA Galaxy, Jacksonville Jaguars and Denver Broncos, as well as some of the biggest brands in music and entertainment.