So where do we start when it comes to looking at the last seven days with Laduma?

Labor Day, Augmented Reality, American Football. Oh, and soccer (or football in the UK)… it’s fair to say no two days are the same for Laduma, whether that’s in our UK, US or South Africa offices.

So let’s take a look at what we’ve been up to.

On Monday September 3rd, it was Labor Day in the United States, which honors the American labor movement and the contributions that workers have made to the strength, prosperity, laws, and well-being of the country.

Naturally, that means a day off, not only for our office in the US – but also for our staff across the world. We’re a team here at Laduma, whatever country we’re based in.

The next day, our attention turned to AR markers. We spoke to our Lead Developer Tommy Pickersgill to ask him what makes an effective AR marker. Here at Laduma, he’s the expert in all things AR.


On Wednesday, we blogged about the potential for Virtual Reality to make a splash in the classroom. Right now, VR is on the fringes of the educational mainstream – but could a new 360° experience from the BBC be set to change all that?



Just a few hours later, we released news of a custom 360° Virtual Reality experience to enhance the training and support of cardiac procedures. Groundbreaking stuff – not only for us here at Laduma, but for our clients as well.





The new NFL season kicked off last week, so as HUGE American Football fans, we couldn’t let the occasion pass without a look at our best collaborations with leading NFL organisations.




And finally, at the weekend, we were in Glasgow for ‘A Match for Cancer’ Petrov V Milner. Laduma was a principal sponsor, so were in the thick of the action at Celtic Park. It was an incredible, humbling day out.



So was it a quiet week for everyone here at Laduma? No, of course not. But then it never is – and we wouldn’t have it any other way.