In 2016, Pokémon Go took the world by storm.
The public at large were introduced to the possibilities presented by Augmented Reality. Niantic, the creators of the game, have completely changed the way users play games on their phones. Even for those who don’t enjoy gaming – or Pokémon – the phenomenon was impossible to ignore.
Pokémon Go was one of the most used and profitable mobile apps in 2016, having been downloaded more than 500 million times worldwide by the end of the year. For Laduma, along with Snapchat filters, Pokémon Go is the simplest way to explain what Augmented Reality is.
In 2019, Niantic launched the much anticipated “Harry Potter: Wizards Unite” with the aim of engaging the same audience. Wizards Unite takes users on a journey through the magical world of Harry Potter. Using a GPS overlay, fans physically traverse the real world in pursuit of capturing fantastic beasts to increase their wizardry rank.
After it’s launch Harry Potter: Wizards Unite reached 400K downloads, $300K in consumer spend in UK and US. The app got off to a good start, but does not compare to Pokémon Go’s records.
Sensor Tower estimates the game will pull in $400 million to $500 million in revenue in its first year. However, the firm notes that Harry Potter isn’t as popular in Asia — a market that delivers Pokémon Go over 40% of its revenue.
If one of the biggest storylines in the world cannot maintain an AR app, this begs the question, have AR trends changed?
Augmented Reality has revolutionized the tech and entertainment industries. Laduma created an exciting AR attraction for LFC star James Milner’s charity event.
On the back of the success of Pokémon Go, users were scrambling to experience the new augmented world. Now that market has shifted. As consumers become more familiar with AR, they are less impressed by it just because it’s AR. The story, creativity and execution of the content has to be first and foremost. There needs to be a reason for the AR element of the experience – whether it’s gaming, training or marketing.
The possibilities for AR are endless. So much of life can be replicated, innovated, and enhanced because of modern tech. Have AR trends changed? Sure they have. They have pushed boundaries for further progression. The purpose for AR has shifted. Instead of being used simply for entertainment, AR has become a beacon for story-telling and relaying information.
Laduma sees AR as a key tool to help companies tell customers their story. Augmented Reality has opened a world of possibilities for storytelling and engaging consumers like never before.
For more information on how Laduma can help your business use Augmented Reality and other immersive technologies, get in touch via firstname.lastname@example.org.