The last week here at Laduma has been a mix of sporting action, chats with our software experts about National Coding Week and debate about the use Augmented Reality and Virtual Reality in PR and communication strategies.
Nothing stands still here at Laduma, that’s for sure – so let’s take a look at how the previous seven days shaped up.
“Bin the labels and let’s start talking about immersive technology instead” was the opinion of Mashbo’s Gavin, supported by the rest of the panel, including Kelly from Laduma who highlighted that knowing exactly what tech you want to use isn’t the most important thing that PRs commissioning tech agencies should know.“It’s far more important that you know what you want out if the tech. What you want it to achieve,” she said. “That way we can advise the best route to take, even if that means telling you immersive technology isn’t right for you.”