Laduma have appointed former British diplomat Dan Rutstein as President of the immersive tech consultancy.

Dan, who will work out of the company’s American headquarters in Salt Lake City, has spent the last 12 years a member of the British Civil Service. He predominantly worked as a diplomat within the commercial arm of the Foreign Office.

Dan will now use his skills and expertise in his role as Laduma’s President, which will involve overseeing all aspects of revenue and leading the continued growth of the business both in the US and UK.

Speaking about his new position, Dan said: “Joining Laduma is a dream come true. I was looking for a principled company with exciting products and an exceptionally talented team working in an exciting sector of the economy – and I’ve found all of those things here.

Dan with CEO Ben Smith at Laduma's Salt Lake City office
Dan with CEO Ben Smith at Laduma’s Salt Lake City office

“Immersive tech can be transformational for businesses when harnessed properly and I’m looking forward to helping Laduma help their clients maximise these opportunities.

“Over the past four years as a diplomat in the US, I’ve seen what can be achieved when British and American entrepreneurial talent, innovation and technology come together – I look forward to doing amazing things with our teams in Utah and Liverpool.”

Ben Smith, Laduma CEO, said: “We are absolutely delighted to welcome Dan to our team. As CEO I’m always looking to find people of real quality and reputation to push the business forward. The strength of our people and the work they have done has helped Laduma achieve great things so far. Dan is firstly a really good person; someone anyone would enjoy spending time with. But he also has real quality in his work and we know his expertise will prove to be instrumental to our continued growth.”

About Dan Rutstein

Dan began his career as a journalist covering news and sport eventually landing him in Bermuda as Deputy Sports Editor of The Royal Gazette. In 2006 Dan made the transition from journalism to Government. There he commenced what would become a long and successful career working in Government, through seven different roles, across five departments, in three different countries.

During that time, Dan worked with hundreds of companies to help them either export around the world or open or expand facilities in the UK. Teams Dan led in Germany and the US have helped create more than 100k jobs in the UK in the past few years. Furthermore, he helped to create hundreds of millions in export revenue for companies across the country.