Immersive Technology has helped spearhead advancements in all aspects of life. From healthcare to gaming, there has always been a conversation about where Immersive Technology fits into that space and conservation is no different. Today we’re going to look at the fantastic immersive technology that is changing the conservation landscape.
Infinite Scuba is a VR game that highlights the beauty of the underwater world. Players spend their time doing exactly what real divers do, they explore and discover. What makes Infinite Scuba special is its commitment to education around conservation. The game is free for classrooms and costs less than $13 for people purchasing for personal use. The game was made in close partnership with Dr Sylvia Earle, an oceanographer and professional diving organizations to keep the game as close to real life as possible. As you explore the wonders of the ocean, Dr Earle travels with you, relaying fun facts about what you’re witnessing as well as discussing the nuances of maintaining and helping the Earth and its inhabitants under the deep blue. The wonderful thing about having an exploration game modeled on real life is that the message doesn’t feel labored because it’s just portraying real life.
Internet of Elephants
Internet of Elephants’ main goal to get people talking about conservation in new and engaging ways. They don’t want the conversation to be boring, they want to capture the imagination of everyone. They do this by creating a whole host of immersive apps and games. Their most famous perhaps being the Wildeverse game which they boast is the ‘Pokemon Go of wildlife’. The player becomes a remote wildlife scientist who travels all over the world inside the app to learn about all the real-life animals as well as stop the dastardly plans of the game’s villains, like the poachers. Internet of Elephants also have other software and games including Safari Central, a mobile AR app that allows people to see AR animals interaction with the user’s real-life surroundings.
The reality of Global Climate Change: Mixed Reality Hackathon.
The annual Yale University Hackathon has deep ties to the conservation effort. The goal of the event is simple, 50 students aided by lecturers have 24 hours to conceptualize, develop and then subsequently build a VR or AR prototype under the umbrella of ‘Climate Change’. From this event came Feed Stampede a project that explores the links between diet and climate change. Users choose virtual meals to enjoy in front of lush landscapes and as they savor their virtual meal the narrator explains the effect each element has on natural resources as the user watches the landscape alter right in front of them. If the user chooses meat, they witness deforestation and the loss of habitat for animals. If the user chooses a vegetable-based dish, they witness the land as it is cleared to grow the vegetables, highlighting the fact many bigger companies don’t consider the carbon cost of creating more space instead of using and adapting the land they already have. The overall idea of the experience is to make its users aware of what is happening in the food chain and the impacts it is having all over the world, regardless of diet. Other projects that emerged from the 2019 Hackathon includes the Hotline experience in which the user listens to actual recordings of 911 calls made during wildfires and City of Trees, a game in which the user collect seeds around an environmentally damaged city to plant trees. As more trees grow, the climate factors improve, and the city becomes more inviting.
Immersive technology has a fantastic ability to deliver a message in both a unique and clear way. Using VR and AR you can take a user half way across the world without them ever having to leave the comfort of their own homes. You can take your narrative and your ideas right to the person who needs to hear them most in the most engaging way possible. If you would like to talk more about how VR, AR and XR could reinvigorate your companies’ message, contact us here.