VR as The New Normal

VR as the “new normal”. Does this sound familiar to anyone? Yup, it’s been a long time coming and still needs to sprint to the finish, but the tipping point […]
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Why 2018 is set to be a big year for Augmented Reality.

For most people, the first introduction to Augmented Reality came via Pokemon Go, way back in 2016. Way back in 2016, you hear me say? This is a world where […]
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Laduma joins forces with Gillette to help launch The Justice League film using VR

Virtual Reality technology company Laduma will join forces with Gillette, Warner Brothers and DC Comics to promote the new Justice League movie this week. The hotly anticipated film, starring Ben […]
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Virtual reality. Augmented reality. Mixed reality. The Differences Explained.

The relative differences between virtual, augmented and mixed reality can be quite confusing. As the industry is still evolving, consensus is still a little blurry. This can make it challenging […]
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What are the best business uses for Augmented Reality?

Augmented Reality – breaking out of the fun zone.  We all remember the early days of mobile phone apps. Fun, weren’t they? Snake. Super Monkey Ball. Even WAP. Gimmicky, you […]
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