Eyes on the brand: Experiential Marketing is key.
‘Eyes on the brand.’ Now there’s a phrase marketeers understand. In fact, it’s pretty much the key aim for all marketing, from traditional newspaper and television campaigns to digital crusades […]
Why the travel industry has not yet grasped the full potential of AR, VR or MR.
Laduma CEO Ben Smith has suggested that the travel and tourism industry has not yet understood or grasped the full potential of the opportunity presented by Augmented, Virtual and Mixed […]
Ice Cream, Augmented Reality and Ad Agencies
Have you ever sat in front of a grocery store freezer for an uncomfortable amount of time, trying to decide which flavor of ice cream to buy? This scenario happens […]
How can the entertainment industry utilise VR?
The film and television industry has never been backwards in adopting new ideas, especially since Tim Berners-Lee launched a funny new gimmick called ‘The World Wide Web’. Yeah, whatever happened […]
Traditional media Vs Virtual reality
Before new media came old media. Or did it? Print. TV. Radio. Are they really so-called ‘old media’? As someone who grew up with the expansion of new media, I […]
The top three ways to use 360 VR in marketing
Over the past few months, we’ve been working with some of the world’s largest brands and marketing agencies on a wide range of different projects. We have produced content shown […]
VR marketing & solving customer challenges: Mike Santiago
Have you ever shopped for a new car? It often goes like this – you find a model you love and take it for a test drive. Afterwards, you leave […]
Why the travel industry needs virtual reality: Ben Smith CEO, Laduma
We live in a world that is overflowing with beauty, charm, variety and adventure. The lure of experiencing new places, people and cultures exists not only because of the […]
Laduma CMO Dave Alder explains the importance of a unique business culture
Culture and brand are inextricably linked. In a successful organisation they coexist, one facing inwards and the other outwards. Culture can’t be forced. It can be influenced however, by everyone […]
Laduma VR Innovation: Putting the end user in charge
Laduma presents its 360° VR content at trade shows worldwide as well as managing content activations on behalf of its clients, whether it be for sports clubs, luxury travel companies or other […]