What makes an effective AR marker? Our Lead Developer explains.
Markers are often key to making Augmented Reality work. They control how our AR devices react, see and place virtual objects in the real world. But as the AR industry […]Read more
Common misconceptions about Augmented Reality
For many people, Augmented Reality is a brand new concept, one which they have not had the opportunity to experience. As a result of this, there are some myths and […]Read more
Sports sponsorship: 5 reasons why AR & VR will change the activation game
“The thing I’m most interested in is virtual reality. Augmented reality as well. That’s where I think the most exciting opportunities are.” Sir Martin Sorrell (founder and CEO of WPP, […]Read more