How Immersive Technology is changing the lives of Veterans.

When new technology enters the market, it almost always has the spend it’s first few years fighting off claims of being a gimmick, something that is no use to the […]
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Is wearable technology the must have Christmas gift this year?

With the gift giving season fast approaching companies are vying desperately for consumer attention and technology companies are no different. Announced back in August, the parent company of Snapchat, Snap […]
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How to enhance your festive season with Augmented Reality

The festive season is an important time in any business’ yearly calendar. Christmas is a fantastic opportunities to bring staff together, promote brand awareness and improve company culture. That is […]
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Showing off Laduma’s AR Business Card in Silicon Valley

Laduma’s AR business card technology was a hot topic in Silicon Valley last week. Mike Santiago, Laduma’s VP Business Development, was able to discuss this tech during a panel as […]
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What makes an effective AR marker? Our Lead Developer explains.

Markers are often key to making Augmented Reality work. They control how our AR devices react, see and place virtual objects in the real world. But as the AR industry […]
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Common misconceptions about Augmented Reality

For many people, Augmented Reality is a brand new concept, one which they have not had the opportunity to experience. As a result of this, there are some myths and […]
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Sports sponsorship: 5 reasons why AR & VR will change the activation game

“The thing I’m most interested in is virtual reality. Augmented reality as well. That’s where I think the most exciting opportunities are.” Sir Martin Sorrell (founder and CEO of WPP, […]
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