Wimbledon

Day One in 360º

Challenge

To help Wimbledon – the world’s most famous and iconic tennis tournament – continue to expand its following around the world by inviting fans to step through the gates of the historic All England Club and see it for themselves.

Solution

Working closely with Wimbledon’s digital team, we settled on the idea of creating an immersive 360°Virtual Reality experience based on the opening day of the Championships. From the opening of the gates, to the practice courts and the iconic Centre Court itself, we aimed to create a VR experience that featured some of the world’s biggest tennis stars. Players such as Andy Murray, Novak Djokovic, and Serena and Venus Williams were included on a film that was released on Facebook & YouTube.

Results

Our five-man crew were at SW19 as the sun rose on the opening day of the Championships, capturing the world-famous queue to get in, right through to the gates being closed in the evening. We shot footage on the practice courts with Andy Murray and Serena Williams, before following Novak Djokovic onto Centre Court as he began the defence of his title.

Our rigs were in the right place at the right time to give the audience a sense of the scale of the All England Club and the buzz within the crowd as big matches came and went. The content was handed onto our team of stitchers and editors who produced a spectacular finished piece of work for Wimbledon in 24 hours.

The Wimbledon experience we produced attracted widespread publicity and praise, and was watched by huge numbers of people across the official Wimbledon Facebook and YouTube pages. We also provided a gallery of 360 still images.

Latest Posts

What Does The New Apple Patent Mean for AR?

Apple recently released a patent that reveals how an AR headset can be used to unlock multiple devices at the same time. The system involves wearing a head-mounted wearable device […]
Read more

5 Ways Immersive Tech can help your retail business

Brand Awareness Augmented Reality (AR) is currently the fastest growing immersive technology and it’s easy to see why. An AR app has the potential to completely change the way a […]
Read more

Meet our New CEO: Martin Prendergast

We are pleased to announce the addition of our new CEO, Martin Prendergast. This new appointment comes after our former CEO, Benjamin Smith moved into a bigger role within the […]
Read more

Super Soldiers: Is Charlie Brooker’s dystopian vision so far off?

According to ArmyTimes.com, the U.S. Army have recently made plans to acquire 40,000 pairs of mixed reality goggles to deploy soldiers with for use in battle. Derived from Microsoft’s HoloLens […]
Read more

How Augmented Reality Is Changing The Way We Shop

How Does Augmented Reality Change the Way We Shop? In the last year alone, 100 million people used augmented reality technology while shopping for their new wardrobe, allowing them to […]
Read more

Laduma’s Ben Smith Moves to Bigger Role Within Group

Benjamin Smith, the co-founder and chief executive of Laduma, is to step down as CEO after more than four years in charge of the award-winning immersive technology company. Smith will, […]
Read more

The hottest immersive tech trends (and why you should use them in your marketing)

Marketing can be a fierce world and with the landscape constantly shifting and evolving, keeping on top of the best marketing tools can be a full time job in and […]
Read more

360 dome technology: A game changer at corporate events

A trade show is an environment that is notoriously difficult to stand out in. Obscured by a sea of colorful booths and grand offerings and with many of those attending […]
Read more

VR VS AR

Table of Contents Virtual Reality VS Augmented Reality What is virtual reality? Advantages of VR Disadvantages of VR What is augmented reality? Benefits of AR Disadvantages of AR Conclusion Virtual […]
Read more

Sundance reaching new heights with ‘New Frontier’.

Technology has the power to completely bring a story to life. From the early days of silent cinema, to the incredible 8K VR visuals that blow minds today, creators continually […]
Read more