Wimbledon

Day One in 360º

Challenge

To help Wimbledon – the world’s most famous and iconic tennis tournament – continue to expand its following around the world by inviting fans to step through the gates of the historic All England Club and see it for themselves.

Solution

Working closely with Wimbledon’s digital team, we settled on the idea of creating an immersive 360°Virtual Reality experience based on the opening day of the Championships. From the opening of the gates, to the practice courts and the iconic Centre Court itself, we aimed to create a VR experience that featured some of the world’s biggest tennis stars. Players such as Andy Murray, Novak Djokovic, and Serena and Venus Williams were included on a film that was released on Facebook & YouTube.

Results

Our five-man crew were at SW19 as the sun rose on the opening day of the Championships, capturing the world-famous queue to get in, right through to the gates being closed in the evening. We shot footage on the practice courts with Andy Murray and Serena Williams, before following Novak Djokovic onto Centre Court as he began the defence of his title.

Our rigs were in the right place at the right time to give the audience a sense of the scale of the All England Club and the buzz within the crowd as big matches came and went. The content was handed onto our team of stitchers and editors who produced a spectacular finished piece of work for Wimbledon in 24 hours.

The Wimbledon experience we produced attracted widespread publicity and praise, and was watched by huge numbers of people across the official Wimbledon Facebook and YouTube pages. We also provided a gallery of 360 still images.

Latest Posts

Meet our new President Dan Rutstein.

What was your last job? This is my third career. First time around I was a news reporter and then I became a sports reporter. Then I had the great […]
Read more

Laduma weekly round-up: AFC Liverpool, MIPCOM and The Apprentice.

There’s nothing like a busy week here at Laduma and the last seven days has seen us talk football, The Apprentice and the future of immersive tech in TV and […]
Read more

Is simplicity crucial for the future of AR in TV and film?

KISS – or Keep It Simple Stupid – isn’t an acronym naturally associated with Augmented Reality and the television industry. But you know what? It fits rather well. Allow me […]
Read more

Why Augmented Reality being featured on The Apprentice is an important sign.

Most episodes of The Appreciate follow a standard template. Lord Alan barks out a task. The candidates generally fail miserably. We laugh at them. Except last week, there was another […]
Read more

Laduma sponsorship key for AFC Liverpool’s ambitions

At all levels of football, sponsorship is important. Even for Premier League giants, strutting their stuff on the global stage, commercial partnerships can potentially make or break a season. But […]
Read more

What Laduma’s Sponsorship means for Non-League club AFC Liverpool

How was AFC Liverpool formed? ​ Just prior to our formation, the Premier League considered introducing a “39th game” which would see teams play in various locations around the world. It […]
Read more

Laduma uses CaVRn to showcase the benefits of essential oils

The award-winning tech consultancy gave visitors to the doTERRA Convention in Utah a unique CGI view of how essential oils work. Laduma has created a Virtual Reality Experience that illustrates […]
Read more

Laduma weekly round-up: Amsterdam, rollercoasters and climbing walls.

Last week our VP of Strategy Alex Kunawicz and Marketing Communications Manager Kelly Forshaw took a trip to Amsterdam for the Euro Attractions Show 2018. EAS 2018 is described as an […]
Read more

Laduma weekly round up: Football managers, coding and panel discussions.

The last week here at Laduma has been a mix of sporting action, chats with our software experts and debate about the use Augmented Reality and Virtual Reality in PR […]
Read more

A Match for Cancer sponsored by Laduma; a roaring success.

Laduma proudly sponsored A Match for Cancer on Saturday 8th September at Celtic park. It’s now over a week since the charity football match which saw Celtic legend, Stiliyan Petrov […]
Read more
Tweet
Share
Share
0 Shares