Sure - Everton Football Club

#NeverMoreSure with Ross Barkley

Challenge

To create an exciting and innovative piece of 360° Virtual Reality content which gives fans the opportunity to feel like they are in the shoes of attacking midfielder Ross Barkley while he perfects his free kick, leveraging the Sure brand to Everton supporters across social media.

Solution

We had one hour of filming with Ross to capture how he takes a free-kick, from a number of different camera angles, while conveying how he deals with that pressure during a game. We used motion graphics, music and voice over to help build the tension leading up to the free-kick.

Results

Laduma developed a number of different ideas around creating a short piece of content which would fit into Sure’s wider social media campaign of #NeverMoreSure, engaging with football supporters who want to get closer to the action.

Sure shared the 360° VR content across their social media channels. Ross Barkley tweeted it, as well as Everton FC, who also shared from their official Facebook page. This helped the 360° Virtual Reality video to attract over 50,000 views within the first day alone. The content also had significant continuous long-term engagement.

Latest Posts

Wearable Augmented Reality – Bose enters the market

New technology often involves some form of compromise. Take, for example, the birth of the smartphone. In the mid-2000s, screen size was the key issue – how big could they […]
Read more

A week in the life of Laduma: Christmas, ice skating and Formula One…

Christmas is in full-swing here at Laduma and the last seven days has seen us celebrate the festive season in a variety of ways – both in and out of […]
Read more

Virtual Reality looks to hit the mainstream with Formula One app

It’s often said that where Formula One leads, others follow. Think anti-lock brakes, traction control, active suspension, hybrid energy recovery, even flappy paddle gearboxes. I could go on. They all […]
Read more

10 Reasons why companies should embrace Christmas in the office, and tips on how to!

Here at Laduma, company culture is something that is incredibly important to us. We want people enjoy coming to work every day and feel motivated to do their best. Creating […]
Read more

A week in the life of Laduma: Christmas countdown, WISH and Thanksgiving

Christmas, WISH and Thanksgiving – it was all on the menu for Laduma last week. On Monday, we were greeted by a welcome festive sight outside our Liverpool offices. With […]
Read more

Week in review: Immersive tech for health in spotlight at WISH

Last week had a distinctive Middle Eastern flavour for everyone here at Laduma, as we travelled to Qatar for the World Innovation Summit for Health (WISH). On Monday, our marketing […]
Read more

Inside Google HQ – How does the tech giant operate?

Google threw open the doors of its world-famous headquarters in California for the latest Google Product Expert Summit – and Laduma’s Martin Scholes was invited to find out more about […]
Read more

Laduma Weekly round-up: Halloween, Construction and Social VR.

  It’s important for us at Laduma to work hard as a team and deliver for our clients. A big part of that comes from having a positive company culture. […]
Read more

What does Jaunt’s latest announcement mean for the immersive tech industry?

We spoke to some our team about Jaunt’s recent announcement regarding their change of direction in immersive technology. Jaunt which was known for its VR production announced that it will […]
Read more

Laduma weekly round up: IKEA, Oculus and 360° football.

Another busy week for our teams in both Salt Lake City and Liverpool. We chatted with our newest addition, Laduma President, Dan Rustein. We asked Dan what attracted him to […]
Read more
0 Shares
Tweet
Share
Share