Sure - Everton Football Club
#NeverMoreSure with Ross Barkley
We had one hour of filming with Ross to capture how he takes a free-kick, from a number of different camera angles, while conveying how he deals with that pressure during a game. We used motion graphics, music and voice over to help build the tension leading up to the free-kick.
Laduma developed a number of different ideas around creating a short piece of content which would fit into Sure’s wider social media campaign of #NeverMoreSure, engaging with football supporters who want to get closer to the action.
Sure shared the 360° VR content across their social media channels. Ross Barkley tweeted it, as well as Everton FC, who also shared from their official Facebook page. This helped the 360° Virtual Reality video to attract over 50,000 views within the first day alone. The content also had significant continuous long-term engagement.
Wearable Augmented Reality – Bose enters the market
A week in the life of Laduma: Christmas, ice skating and Formula One…
Virtual Reality looks to hit the mainstream with Formula One app
10 Reasons why companies should embrace Christmas in the office, and tips on how to!
A week in the life of Laduma: Christmas countdown, WISH and Thanksgiving
Week in review: Immersive tech for health in spotlight at WISH
Inside Google HQ – How does the tech giant operate?
Laduma Weekly round-up: Halloween, Construction and Social VR.
What does Jaunt’s latest announcement mean for the immersive tech industry?
Laduma weekly round up: IKEA, Oculus and 360° football.