fbpx

Sure - Everton Football Club

#NeverMoreSure with Ross Barkley

Challenge

To create an exciting and innovative piece of 360° Virtual Reality content which gives fans the opportunity to feel like they are in the shoes of attacking midfielder Ross Barkley while he perfects his free kick, leveraging the Sure brand to Everton supporters across social media.

Solution

We had one hour of filming with Ross to capture how he takes a free-kick, from a number of different camera angles, while conveying how he deals with that pressure during a game. We used motion graphics, music and voice over to help build the tension leading up to the free-kick.

Results

Laduma developed a number of different ideas around creating a short piece of content which would fit into Sure’s wider social media campaign of #NeverMoreSure, engaging with football supporters who want to get closer to the action.

Sure shared the 360° VR content across their social media channels. Ross Barkley tweeted it, as well as Everton FC, who also shared from their official Facebook page. This helped the 360° Virtual Reality video to attract over 50,000 views within the first day alone. The content also had significant continuous long-term engagement.

Latest Posts

Showing off Laduma’s AR Business Card in Silicon Valley

Laduma’s AR business card technology was a hot topic in Silicon Valley last week. Mike Santiago, Laduma’s VP Business Development, was able to discuss this tech during a panel as […]
Read more

Bringing the cockpit to the cocktail party – a new way of experiencing the Red Arrows

VIP guests at the Oregon Air Show were given a chance to experience the Red Arrows like never before inside Laduma’s bespoke VR Dome. Laduma has created an immersive experience […]
Read more

From James Milner to Elton John – 5 things I have learned from my year in the private sector

After a dozen years in the public sector, one year ago today I walked into the Salt Lake office of Laduma to a welcome banner and a warm round of […]
Read more

LIVERPOOL FC’S ICONIC BOOT ROOM RECREATED IN VIRTUAL REALITY BY LOCAL IMMERSIVE TECHNOLOGY COMPANY LADUMA

Liverpool FC’s famous Boot Room has been recreated in virtual reality by Laduma – much to the approval of club legends and fans. The room was where Liverpool’s coaching staff […]
Read more

Harry Potter vs. Pokémon Go – Have AR Trends Changed?

In 2016, Pokémon Go took the world by storm. The public at large were introduced to the possibilities presented by Augmented Reality. Niantic, the creators of the game, have completely […]
Read more

Laduma has been shortlisted for ‘Best Immersive Experience’ at Event Tech Awards 2019.

Laduma is proud to announce they have been shortlisted for their work with Intermountain Healthcare. Laduma was tasked with producing an immersive experience for Intermountain Healthcare at HiMSS (Healthcare Information and Management […]
Read more

Laduma creates interactive experience for Microsoft.

Immersive technology company Laduma has created an interactive experience for tech giant Microsoft. The experience is currently on display at the Microsoft Business Applications Summit in Atlanta, Georgia. The experience uses […]
Read more

Laduma announces The Reality Show Podcast

Immersive tech company Laduma is launching a brand new podcast – The Reality Show. The Reality Show Podcast is a series of conversations with leaders from the world of business, […]
Read more

Why you need immersive tech at your exhibition.

At Laduma we are passionate about finding unique ways for organisations to engage with their audiences in new and deeper ways. An area in which we are particularly experienced is […]
Read more

You’ll Never Work Alone.

To be absolutely clear, I am still an AFC Wimbledon fan. They are the team – from South London – I have supported since I was a boy  and who […]
Read more