Sure - Everton Football Club

#NeverMoreSure with Ross Barkley

Challenge

To create an exciting and innovative piece of 360° Virtual Reality content which gives fans the opportunity to feel like they are in the shoes of attacking midfielder Ross Barkley while he perfects his free kick, leveraging the Sure brand to Everton supporters across social media.

Solution

We had one hour of filming with Ross to capture exactly how he takes a free-kick, from a number of different camera angles, while conveying how he deals with that pressure during a game. We used motion graphics, music and voice over to help build the tension leading up to the free-kick.

Results

Laduma developed a number of different ideas around creating a short piece of content which would fit into Sure’s wider social media campaign of #NeverMoreSure, engaging with football supporters who want to get closer to the action.

Sure shared the 360° VR content across their social media channels. Ross Barkley tweeted it, as well as Everton FC, who also shared from their official Facebook page. This helped the 360° Virtual Reality video to attract over 50,000 views within the first day alone. The content also had significant continuous long-term engagement.

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