Sure - Everton Football Club
#NeverMoreSure with Ross Barkley
We had one hour of filming with Ross to capture exactly how he takes a free-kick, from a number of different camera angles, while conveying how he deals with that pressure during a game. We used motion graphics, music and voice over to help build the tension leading up to the free-kick.
Laduma developed a number of different ideas around creating a short piece of content which would fit into Sure’s wider social media campaign of #NeverMoreSure, engaging with football supporters who want to get closer to the action.
Sure shared the 360° VR content across their social media channels. Ross Barkley tweeted it, as well as Everton FC, who also shared from their official Facebook page. This helped the 360° Virtual Reality video to attract over 50,000 views within the first day alone. The content also had significant continuous long-term engagement.