Sure - Everton Football Club

#NeverMoreSure with Ross Barkley

Challenge

To create an exciting and innovative piece of 360° Virtual Reality content which gives fans the opportunity to feel like they are in the shoes of attacking midfielder Ross Barkley while he perfects his free kick, leveraging the Sure brand to Everton supporters across social media.

Solution

We had one hour of filming with Ross to capture how he takes a free-kick, from a number of different camera angles, while conveying how he deals with that pressure during a game. We used motion graphics, music and voice over to help build the tension leading up to the free-kick.

Results

Laduma developed a number of different ideas around creating a short piece of content which would fit into Sure’s wider social media campaign of #NeverMoreSure, engaging with football supporters who want to get closer to the action.

Sure shared the 360° VR content across their social media channels. Ross Barkley tweeted it, as well as Everton FC, who also shared from their official Facebook page. This helped the 360° Virtual Reality video to attract over 50,000 views within the first day alone. The content also had significant continuous long-term engagement.

Latest Posts

Meet our new President Dan Rutstein.

What was your last job? This is my third career. First time around I was a news reporter and then I became a sports reporter. Then I had the great […]

Laduma weekly round-up: AFC Liverpool, MIPCOM and The Apprentice.

There’s nothing like a busy week here at Laduma and the last seven days has seen us talk football, The Apprentice and the future of immersive tech in TV and […]

Is simplicity crucial for the future of AR in TV and film?

KISS – or Keep It Simple Stupid – isn’t an acronym naturally associated with Augmented Reality and the television industry. But you know what? It fits rather well. Allow me […]

Why Augmented Reality being featured on The Apprentice is an important sign.

Most episodes of The Appreciate follow a standard template. Lord Alan barks out a task. The candidates generally fail miserably. We laugh at them. Except last week, there was another […]

Laduma sponsorship key for AFC Liverpool’s ambitions

At all levels of football, sponsorship is important. Even for Premier League giants, strutting their stuff on the global stage, commercial partnerships can potentially make or break a season. But […]

What Laduma’s Sponsorship means for Non-League club AFC Liverpool

How was AFC Liverpool formed? Just prior to our formation, the Premier League considered introducing a “39th game” which would see teams play in various locations around the world. It […]

Laduma uses CaVRn to showcase the benefits of essential oils

The award-winning tech consultancy gave visitors to the doTERRA Convention in Utah a unique CGI view of how essential oils work. Laduma has created a Virtual Reality Experience that illustrates […]

Laduma weekly round-up: Amsterdam, rollercoasters and climbing walls.

Last week our VP of Strategy Alex Kunawicz and Marketing Communications Manager Kelly Forshaw took a trip to Amsterdam for the Euro Attractions Show 2018. EAS 2018 is described as an […]

Laduma weekly round up: Football managers, coding and panel discussions.

The last week here at Laduma has been a mix of sporting action, chats with our software experts and debate about the use Augmented Reality and Virtual Reality in PR […]

A Match for Cancer sponsored by Laduma; a roaring success.

Laduma proudly sponsored A Match for Cancer on Saturday 8th September at Celtic park. It’s now over a week since the charity football match which saw Celtic legend, Stiliyan Petrov […]

0 Shares