Ronald McDonald House Charities

Spirit of Children Gala

Challenge

Support the vital fundraising work of Ronald McDonald House Charities at the Spirit of Children Gala by creating a stunning showcase of Morocco and the impact that RMHC has on families.

Solution

Laduma’s groundbreaking 360° VR dome, CaVRn, was used to create an immersive ‘Taste of Morocco’ experience that would take guests on a journey across Morocco. CaVRn’s unique short-throw projection capabilities ensured an incredible all-round perspective of Morocco. Laduma also donated an auction prize of two VIP tickets to a Liverpool F.C. soccer game at Anfield in the UK, including all flights and accommodation.

Results

With over 1,000 guests attending the fundraising gala, Laduma was a key component in creating a Moroccan theme for the evening. Guests interacted with CaVRn and saw how true 360° VR can deliver game-changing results. The auction of VIP tickets was a highlight of the evening and bidding went down to the final wire!

Overall, the Spirit of Children gala raised $1 Million dollars for Ronald McDonald House Charities, which will go towards supporting the families of sick and injured children in the Intermountain Area. CaVRn was a highlight of the event and hundreds of people experienced Laduma’s groundbreaking 360° capabilities.

Hey You

Let's Chat!

Do you want to know how VR, AR or MR could help you?
Are you ready to dive into the world of Immersive Tech?
Have you been looking for a fun company to help you?
Do you just want someone to talk to?

Latest Posts

What Does The New Apple Patent Mean for AR?

Apple recently released a patent that reveals how an AR headset can be used to unlock multiple devices at the same time. The system involves wearing a head-mounted wearable device […]

5 Ways Immersive Tech can help your retail business

Brand Awareness Augmented Reality (AR) is currently the fastest growing immersive technology and it’s easy to see why. An AR app has the potential to completely change the way a […]

Meet our New CEO: Martin Prendergast

We are pleased to announce the addition of our new CEO, Martin Prendergast. This new appointment comes after our former CEO, Benjamin Smith moved into a bigger role within the […]

Super Soldiers: Is Charlie Brooker’s dystopian vision so far off?

According to ArmyTimes.com, the U.S. Army have recently made plans to acquire 40,000 pairs of mixed reality goggles to deploy soldiers with for use in battle. Derived from Microsoft’s HoloLens […]

How Augmented Reality Is Changing The Way We Shop

How Does Augmented Reality Change the Way We Shop? In the last year alone, 100 million people used augmented reality technology while shopping for their new wardrobe, allowing them to […]

Laduma’s Ben Smith Moves to Bigger Role Within Group

Benjamin Smith, the co-founder and chief executive of Laduma, is to step down as CEO after more than four years in charge of the award-winning immersive technology company. Smith will, […]

The hottest immersive tech trends (and why you should use them in your marketing)

Marketing can be a fierce world and with the landscape constantly shifting and evolving, keeping on top of the best marketing tools can be a full time job in and […]

360 dome technology: A game changer at corporate events

A trade show is an environment that is notoriously difficult to stand out in. Obscured by a sea of colorful booths and grand offerings and with many of those attending […]

VR VS AR

Table of Contents Virtual Reality VS Augmented Reality What is virtual reality? Advantages of VR Disadvantages of VR What is augmented reality? Benefits of AR Disadvantages of AR Conclusion Virtual […]

Sundance reaching new heights with ‘New Frontier’.

Technology has the power to completely bring a story to life. From the early days of silent cinema, to the incredible 8K VR visuals that blow minds today, creators continually […]