Challenge
Support the vital fundraising work of Ronald McDonald House Charities at the Spirit of Children Gala by creating a stunning showcase of Morocco and the impact that RMHC has on families.
Ronald McDonald House Charities
Challenge
Support the vital fundraising work of Ronald McDonald House Charities at the Spirit of Children Gala by creating a stunning showcase of Morocco and the impact that RMHC has on families.
Solution
Laduma’s groundbreaking 360° VR dome, CaVRn, was used to create an immersive ‘Taste of Morocco’ experience that would take guests on a journey across Morocco. CaVRn’s unique short-throw projection capabilities ensured an incredible all-round perspective of Morocco. Laduma also donated an auction prize of two VIP tickets to a Liverpool F.C. soccer game at Anfield in the UK, including all flights and accommodation.
Results
With over 1,000 guests attending the fundraising gala, Laduma was a key component in creating a Moroccan theme for the evening. Guests interacted with CaVRn and saw how true 360° VR can deliver game-changing results. The auction of VIP tickets was a highlight of the evening and bidding went down to the final wire!
Overall, the Spirit of Children gala raised $1 Million dollars for Ronald McDonald House Charities, which will go towards supporting the families of sick and injured children in the Intermountain Area. CaVRn was a highlight of the event and hundreds of people experienced Laduma’s groundbreaking 360° capabilities.
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