James Milner Foundation

Jurassic World Charity Gala

Challenge

Create a dinosaur-themed invite for the James Milner Foundation Charity Ball in Manchester, using VR to give guests a glimpse of a spectacular evening of entertainment and fundraising. Also use Laduma’s creative and technological expertise to produce a display of Virtual Reality and Augmented Reality for hundreds of guests that would enhance an already dazzling event.

Solution

Working closely with James Milner in the run-up to the event, Laduma filmed and edited a VR invite – featuring the LFC footballer himself – that was sent out to every guest. The invite included VR creatures created specially for the event by Laduma, and was set in a jurassic-era world of dinosaurs. We also created a series of dedicated VR films for viewing on the evening, showing many of the company’s groundbreaking immersive experiences. Our creative staff also designed an AR ‘dinosaur hunt’, via a custom-designed app that used a system of AR markers placed throughout the venue. Guests were invited to view and ‘collect’ the dinosaurs by pointing their AR-enabled devices at the markers. At the end of the night, the guest with the highest number of collected AR dinosaurs took home an Apple Watch.

Results

The event, held at EventCity in Manchester, was attended by hundreds of guests from the sporting and entertainment industries. Laduma played a key part in delivering a true multi-media experience that included VR dinosaurs roaming the venue, an AR dinosaur chase, tours of ‘Dinosaurs in the Wild’ and a show-stopping performance from pop star Olly Murs. Laduma was proud to be part of such a spectacular and successful fundraising event.

Over 800 people were given a first-hand look at Laduma’s stunning VR and AR technology. The Laduma VR display was inundated with visitors throughout the evening, as word spread of the incredible immersive experiences on display. Hundreds of guests interacted with the AR dinosaur hunt and our trail of creatures throughout the venue was a highlight of the event.  Laduma was also given access to a number of celebrity interviews, including James Milner and Olly Murs.

Hey You

Let's Chat!

  • Do you want to know how VR, AR or MR could help you?
  • Are you ready to dive into the world of Immersive Tech?
  • Have you been looking for a fun company to help you?
  • Do you just want someone to talk to?

Request a callback

We will call you back as soon as we can!

Latest Posts

You’ll Never Work Alone.

To be absolutely clear, I am still an AFC Wimbledon fan. They are the team – from South London – I have supported since I was a boy  and who […]
Read more

Exploring Immersive Technology in the Healthcare Industry in 2019.

The main priority for any piece of immersive technology is to simplify and/or enhance our lives. We have seen countless examples of how both Virtual Reality and Augmented Reality have […]
Read more

Immersive tech company Laduma creates a VR experience for leading chromatography resin manufacturer Purolite Life Sciences.

The intricate manufacturing process behind one of the world’s leading resin producers has been transformed into a virtual reality experience.   Laduma’s 360 tour of high-performance agarose resin manufacturer Purolite […]
Read more

Laduma one of ten UK companies chosen to attend Social Media Week with British Government

Laduma is proud to announce we are the only northern company among 10 UK businesses selected to be part of a British Government trade mission to New York for Social […]
Read more

Laduma’s Chris Haralambous confirmed as a speaker for BusinessCloud’s best of NW tech event

Laduma’s Director of Commercial Partnerships Chris Haralambous is a confirmed speak at BusinessCloud’s ‘Best of North West Tech’ event on Wednesday 10th April. BusinessCloud’s Best of North West Tech breakfast […]
Read more

Laduma President, Dan Rutstein, is interviewed on Business Leaders podcast.

Dan Rutstein, Laduma President was invited to be  guest of the hugely popular Business Leaders podcast. The podcast hears from the world’s top CEOs, founders and entrepreneurs and delves into […]
Read more

Will wider field of view expand HoloLens 2’s horizons?

Microsoft announced the HoloLens 2 on Sunday in Barcelona at Mobile World Congress, an annual event for the mobile industry. But what does this $3,500 headset mean for the AR […]
Read more

Laduma rated as best immersive tech company in Liverpool

Laduma has been recognised as one of the best tech companies in the north west of England. Laduma has been listed fourth in Liverpool for all tech companies, and tops […]
Read more

Laduma’s immersive projection at HiMMS 19

Our favourite brief at Laduma is when a client asks ‘can we do something that has never been done before.’ And particularly when that client is in the healthcare space. […]
Read more

The power of storytelling

Anthropologists tell us that storytelling is central to human existence.   Stories have been our most basic method of communication stretching back through the mists of time, from the epic […]
Read more