The event, held at EventCity in Manchester, was attended by hundreds of guests from the sporting and entertainment industries. Laduma played a key part in delivering a true multi-media experience that included VR dinosaurs roaming the venue, an AR dinosaur chase, tours of ‘Dinosaurs in the Wild’ and a show-stopping performance from pop star Olly Murs. Laduma was proud to be part of such a spectacular and successful fundraising event.
Over 800 people were given a first-hand look at Laduma’s stunning VR and AR technology. The Laduma VR display was inundated with visitors throughout the evening, as word spread of the incredible immersive experiences on display. Hundreds of guests interacted with the AR dinosaur hunt and our trail of creatures throughout the venue was a highlight of the event. Laduma was also given access to a number of celebrity interviews, including James Milner and Olly Murs.