Our production team filmed in the heat and humidity of Florida in August, got up close, under the skin and accessed all areas to create a stunning piece of VR content at the home of the Jaguars – Everbank Field. We followed the players out of the locker room, captured the fans watching from the incredible cabanas and got among the cheerleaders to create a film that captured the essence of game-day in the NFL. Our activation team then travelled to the NFL Street Party in Regent Street, London and showed this piece of content to thousands of fans of all ages. The reactions were fantastic.
More than 3,500 fans lined up in the London rain to watch the Jaguars Virtual Reality experience over a period of just four hours. The demand was incredible and the approval ratings from supporters who had watched the content was remarkable. They just wanted more.