Jacksonville Jaguars

Bringing Florida To The UK

Challenge

Use immersive 360° Virtual Reality to help Jacksonville Jaguars’ UK and international supporters feel closer to the team they love from afar, and to build engagement and loyalty by creating a uniquely immersive – and engaging – VR experience.

Solution

We created a VR film that took fans from around the world behind the scenes and under the ropes at Jacksonville’s opening match of the NFL season in Florida and show it to the club’s supporters at a huge NFL street party in London.

Results

Our production team filmed in the heat and humidity of Florida in August, got up close, under the skin and accessed all areas to create a stunning piece of VR content at the home of the Jaguars – Everbank Field. We followed the players out of the locker room, captured the fans watching from the incredible cabanas and got among the cheerleaders to create a film that captured the essence of game-day in the NFL. Our activation team then travelled to the NFL Street Party in Regent Street, London and showed this piece of content to thousands of fans of all ages. The reactions were fantastic.

More than 3,500 fans lined up in the London rain to watch the Jaguars Virtual Reality experience over a period of just four hours. The demand was incredible and the approval ratings from supporters who had watched the content was remarkable. They just wanted more.

Latest Posts

VR VS AR

Table of Contents Virtual Reality VS Augmented Reality What is virtual reality? Advantages of VR Disadvantages of VR What is augmented reality? Benefits of AR Disadvantages of AR Conclusion Virtual […]
Read more

Sundance reaching new heights with ‘New Frontier’.

Technology has the power to completely bring a story to life. From the early days of silent cinema, to the incredible 8K VR visuals that blow minds today, creators continually […]
Read more

Supporting our neighbours: Laduma gives back at Christmas

At this time of year, it’s important to remember just how lucky we are. Whilst we ponder over where to buy our turkey or decorations, many aren’t afforded these luxuries […]
Read more

How Immersive Technology is changing the lives of Veterans.

When new technology enters the market, it almost always has the spend it’s first few years fighting off claims of being a gimmick, something that is no use to the […]
Read more

Laduma brings extra magic to the US panto experience

Award winning Immersive tech company team with Lythgoe Family Panto to add a little more magic to the Panto experience. Laduma is proud to partner with Lythgoe Family Panto to […]
Read more

How VR is changing The Music Industry

Virtual reality has helped to re-imagine and revolutionize multiple industries, including healthcare, sports and film. One useful application for Virtual Reality in music is of course immersive music videos, such […]
Read more

How VR is enhancing the museum Experience

There’s an entire world of wonder and it’s just asking to be explored in new ways. Museums and galleries do a fantastic job of providing a snapshot to a different […]
Read more

The world’s first fully VR based hospital.

Sheba Medical Center in Israel has teamed up with XRHealth to create the first fully VR based hospital. With the use of XRHealth’s technology, there are elements of VR in […]
Read more

Is wearable technology the must have Christmas gift this year?

With the gift giving season fast approaching companies are vying desperately for consumer attention and technology companies are no different. Announced back in August, the parent company of Snapchat, Snap […]
Read more

Is the Google Cardboard set for a resurgence?

With Google cancelling the Daydream View VR headset in October, there were rumors that the Cardboard could be coming to a similar fate. The Cardboard has always positioned itself as […]
Read more