Invest Liverpool

International Business Festival 2018

Challenge

To produce an immersive experience to highlight the key offerings of Liverpool City Region (LCR), specifically the different industry sectors, covering all six boroughs that make up the city region. The experience would be displayed at the International Business Festival 2018 and shown to delegates visiting from around the world. It would then be hosted online and used as a promotional tool by Invest Liverpool to encourage greater international investment over the coming years. The experience needed to be exciting and engaging, while also informing visitors that LCR is a great place to live, work and invest.

Solution

Laduma created a 360° film, shooting around the city region in creative ways to produce a truly immersive experience for viewers. Locations included the centre of a team-huddle with St Helens Rugby League Club, on top of a wind-turbine, up close to a Python at Liverpool’s Tropical School of Medicine and many more. The finished film was then displayed in Laduma’s CaVRn VR dome, at the entrance of the International Business Festival, allowing groups of delegates to step inside and discover what Liverpool City Region has to offer in just three short, but memorable, minutes. Watching in our 20-person capacity dome, with its unique floor-to-ceiling projection system, allowed the audience to share the experience with others, with some top festival officials occasionally stepping in to act as unofficial guides during the three-minute film!

Results

Our film was the talking point of the festival, with thousands of people experiencing it across the three weeks, including HRH Prince William (The Duke of Cambridge), Secretary of State for International Trade Dr Liam Fox and former England and Liverpool footballer Jamie Carragher. The client couldn’t have been happier with the reaction from delegates, as seen here in this video:

Hey You

Let's Chat!

  • Do you want to know how VR, AR or MR could help you?
  • Are you ready to dive into the world of Immersive Tech?
  • Have you been looking for a fun company to help you?
  • Do you just want someone to talk to?

Request a callback

Talk to a VR Expert today

Latest Posts

What Does The New Apple Patent Mean for AR?

Apple recently released a patent that reveals how an AR headset can be used to unlock multiple devices at the same time. The system involves wearing a head-mounted wearable device […]
Read more

5 Ways Immersive Tech can help your retail business

Brand Awareness Augmented Reality (AR) is currently the fastest growing immersive technology and it’s easy to see why. An AR app has the potential to completely change the way a […]
Read more

Meet our New CEO: Martin Prendergast

We are pleased to announce the addition of our new CEO, Martin Prendergast. This new appointment comes after our former CEO, Benjamin Smith moved into a bigger role within the […]
Read more

Super Soldiers: Is Charlie Brooker’s dystopian vision so far off?

According to ArmyTimes.com, the U.S. Army have recently made plans to acquire 40,000 pairs of mixed reality goggles to deploy soldiers with for use in battle. Derived from Microsoft’s HoloLens […]
Read more

How Augmented Reality Is Changing The Way We Shop

How Does Augmented Reality Change the Way We Shop? In the last year alone, 100 million people used augmented reality technology while shopping for their new wardrobe, allowing them to […]
Read more

Laduma’s Ben Smith Moves to Bigger Role Within Group

Benjamin Smith, the co-founder and chief executive of Laduma, is to step down as CEO after more than four years in charge of the award-winning immersive technology company. Smith will, […]
Read more

The hottest immersive tech trends (and why you should use them in your marketing)

Marketing can be a fierce world and with the landscape constantly shifting and evolving, keeping on top of the best marketing tools can be a full time job in and […]
Read more

360 dome technology: A game changer at corporate events

A trade show is an environment that is notoriously difficult to stand out in. Obscured by a sea of colorful booths and grand offerings and with many of those attending […]
Read more

VR VS AR

Table of Contents Virtual Reality VS Augmented Reality What is virtual reality? Advantages of VR Disadvantages of VR What is augmented reality? Benefits of AR Disadvantages of AR Conclusion Virtual […]
Read more

Sundance reaching new heights with ‘New Frontier’.

Technology has the power to completely bring a story to life. From the early days of silent cinema, to the incredible 8K VR visuals that blow minds today, creators continually […]
Read more