Bringing New Life to Medicine in 360º

To showcase the best-in-class medical procedures used by Intermountain Healthcare to save lives on a daily basis, both in remote locations and at large city hospitals. To position Intermountain Healthcare as a thought-leader in innovative healthcare and reflect that in their presence at HIMSS, the world’s largest Health IT conference in Las Vegas. Also show how in the future, immersive media can play a much greater role in the medical industry – not just training, but also remote access.

Laduma created CaVRn – the world’s first floor-to ceiling 360° experience – to take visitors at HIMSS into the heart of a series of complex life-saving services. The custom-designed, 22-ft diameter dome featured three exclusive 360° films, created by Laduma, that gave a truly unique and immersive experience. Laduma also designed an Augmented Reality app as part of the launch, allowing visitors to simulate saving lives whilst “flying” a virtual life-flight helicopter at the venue.

As the world’s largest Health IT event, HIMSS was the ideal venue to launch Laduma’s partnership with Intermountain Healthcare. Running for nine hours every day at the venue in Las Vegas, CaVRn received over 1,500 visitors, all of whom were immersed in Laduma’s groundbreaking 360° content. The showcase generated an unmistakable buzz at the event, with over 800 people downloading the AR experience. These downloads will continue to be used long after the event has finished, reinforcing Intermountain’s message about complex life-saving procedures.

The engagement from visitors at Intermountain’s booth space at HIMSS was dramatically higher than in previous years. Each viewer spent around five minutes in CaVRn and the reaction was overwhelmingly positive. Laduma posted about the event on social media throughout and generated huge exposure for Intermountain Healthcare. This exposure included over 44,000 organic impressions on Twitter, a reach of over 1,400 users on Facebook and 5,200 organic impressions on LinkedIn. Mainstream media, including NBC2, Fox Vegas and CBS2, featured a press release about the Intermountain Healthcare launch. Specialist productions, both print and online, also carried news of the launch.