Challenge
To produce an immersive experience for Intermountain Healthcare at HiMSS (Healthcare Information and Management Systems Society). HiMSS is a leading health information and technology conference that invites over 45,000 professionals from 90+ countries around the world to come together and share ideas. Intermountain Healthcare asked Laduma to create an experience that was unique, interactive, and unlike any trade show booth seen before. Laduma was challenged to design an intriguing space that attracted guests and allowed them to feel relaxed amid the high energy of the trade show.