LA Galaxy

Bringing The Fans Closer

Challenge

Develop the LA Galaxy brand in untapped markets across the world and to invite new fans to Los Angeles by creating a series of first-of-their-kind immersive 360° Virtual Reality experiences.

Solution

Laduma presented a series of exciting concepts to LA Galaxy management and the decision was made to create six films as part of the award-winning #ThisIsLA campaign, featuring some of the club’s biggest names.

Results

Our production team followed Galaxy’s star players around Los Angeles, filming them at their favourite locations. Steven Gerrard took supporters to his Beverly Hills mansion, Robbie Keane reflected on his career at his favourite rooftop restaurant and Ashley Cole went hiking in the hills.
Each film helped fans understand their favourite players better, as they spoke openly about their lives in Los Angeles. Using our unique immersive technology, fans were able to explore the city like never before, from sitting on a beach to being in the locker room at the Galaxy’s home ground – the StubHub Centre. This was a truly ground-breaking series.

Having built the Galaxy a bespoke Virtual Reality app, Supporters flocked to download the content from all corners of the world. Galaxy also benefitted from coverage in Sports Illustrated, the BBC, The Times, ESPN, Fox and Turner, among others.

Latest Posts

5 ways immersive tech is changing the property industry

The First Step Choosing ‘the one’ when it comes to properties can be immensely difficult, regardless of whether it’s your first home, forever home or even a rental property. When […]

What Does The New Apple Patent Mean for AR?

Apple recently released a patent that reveals how an AR headset can be used to unlock multiple devices at the same time. The system involves wearing a head-mounted wearable device […]

5 Ways Immersive Tech can help your retail business

Brand Awareness Augmented Reality (AR) is currently the fastest growing immersive technology and it’s easy to see why. An AR app has the potential to completely change the way a […]

Meet our New CEO: Martin Prendergast

We are pleased to announce the addition of our new CEO, Martin Prendergast. This new appointment comes after our former CEO, Benjamin Smith moved into a bigger role within the […]

Super Soldiers: Is Charlie Brooker’s dystopian vision so far off?

According to ArmyTimes.com, the U.S. Army have recently made plans to acquire 40,000 pairs of mixed reality goggles to deploy soldiers with for use in battle. Derived from Microsoft’s HoloLens […]

How Augmented Reality Is Changing The Way We Shop

How Does Augmented Reality Change the Way We Shop? In the last year alone, 100 million people used augmented reality technology while shopping for their new wardrobe, allowing them to […]

Laduma’s Ben Smith Moves to Bigger Role Within Group

Benjamin Smith, the co-founder and chief executive of Laduma, is to step down as CEO after more than four years in charge of the award-winning immersive technology company. Smith will, […]

The hottest immersive tech trends (and why you should use them in your marketing)

Marketing can be a fierce world and with the landscape constantly shifting and evolving, keeping on top of the best marketing tools can be a full time job in and […]

360 dome technology: A game changer at corporate events

A trade show is an environment that is notoriously difficult to stand out in. Obscured by a sea of colorful booths and grand offerings and with many of those attending […]

VR VS AR

Table of Contents Virtual Reality VS Augmented Reality What is virtual reality? Advantages of VR Disadvantages of VR What is augmented reality? Benefits of AR Disadvantages of AR Conclusion Virtual […]