LA Galaxy

Bringing The Fans Closer

Challenge

Develop the LA Galaxy brand in untapped markets across the world and to invite new fans to Los Angeles by creating a series of first-of-their-kind immersive 360° Virtual Reality experiences.

Solution

Laduma presented a series of exciting concepts to LA Galaxy management and the decision was made to create six films as part of the award-winning #ThisIsLA campaign, featuring some of the club’s biggest names.

Results

Our production team followed Galaxy’s star players around Los Angeles, filming them at their favourite locations. Steven Gerrard took supporters to his Beverly Hills mansion, Robbie Keane reflected on his career at his favourite rooftop restaurant and Ashley Cole went hiking in the hills.
Each film helped fans understand their favourite players better, as they spoke openly about their lives in Los Angeles. Using our unique immersive technology, fans were able to explore the city like never before, from sitting on a beach to being in the locker room at the Galaxy’s home ground – the StubHub Centre. This was a truly ground-breaking series.

Having built the Galaxy a bespoke Virtual Reality app, Supporters flocked to download the content from all corners of the world. Galaxy also benefitted from coverage in Sports Illustrated, the BBC, The Times, ESPN, Fox and Turner, among others.

Latest Posts

Meet our new President Dan Rutstein.

What was your last job? This is my third career. First time around I was a news reporter and then I became a sports reporter. Then I had the great […]

Laduma weekly round-up: AFC Liverpool, MIPCOM and The Apprentice.

There’s nothing like a busy week here at Laduma and the last seven days has seen us talk football, The Apprentice and the future of immersive tech in TV and […]

Is simplicity crucial for the future of AR in TV and film?

KISS – or Keep It Simple Stupid – isn’t an acronym naturally associated with Augmented Reality and the television industry. But you know what? It fits rather well. Allow me […]

Why Augmented Reality being featured on The Apprentice is an important sign.

Most episodes of The Appreciate follow a standard template. Lord Alan barks out a task. The candidates generally fail miserably. We laugh at them. Except last week, there was another […]

Laduma sponsorship key for AFC Liverpool’s ambitions

At all levels of football, sponsorship is important. Even for Premier League giants, strutting their stuff on the global stage, commercial partnerships can potentially make or break a season. But […]

What Laduma’s Sponsorship means for Non-League club AFC Liverpool

How was AFC Liverpool formed? Just prior to our formation, the Premier League considered introducing a “39th game” which would see teams play in various locations around the world. It […]

Laduma uses CaVRn to showcase the benefits of essential oils

The award-winning tech consultancy gave visitors to the doTERRA Convention in Utah a unique CGI view of how essential oils work. Laduma has created a Virtual Reality Experience that illustrates […]

Laduma weekly round-up: Amsterdam, rollercoasters and climbing walls.

Last week our VP of Strategy Alex Kunawicz and Marketing Communications Manager Kelly Forshaw took a trip to Amsterdam for the Euro Attractions Show 2018. EAS 2018 is described as an […]

Laduma weekly round up: Football managers, coding and panel discussions.

The last week here at Laduma has been a mix of sporting action, chats with our software experts and debate about the use Augmented Reality and Virtual Reality in PR […]

A Match for Cancer sponsored by Laduma; a roaring success.

Laduma proudly sponsored A Match for Cancer on Saturday 8th September at Celtic park. It’s now over a week since the charity football match which saw Celtic legend, Stiliyan Petrov […]

0 Shares