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DIT Film is GREAT

Oscars Reception with Jessie J

Challenge

Use immersive 360° Virtual Reality to show that Britain’s incredible talent in the film and entertainment industry can be found performing successfully in every corner of the world.

Solution

Our creative team drafted a series of fantastic and exciting ideas, but in the end we went to Hollywood at the height of the awards season and decided to create a VR narrative around a glitzy pre-Oscars event.

Results

Our production team were on the red carpet in Hollywood to ask the likes of pop star Jessie J, TV star Kat Deeley and Homeland and Supergirl star David Harewood about their pride in representing Great Britain on the global stage. The produced VR experience took audiences onto the stage with Jessie J as she performed at the event and featured a tour of LA’s famous sights, as we took fans down Rodeo Drive onto Santa Monica Beach and finally onto the red carpet with their favourite British stars and celebrities.

This VR experience was the centrepiece of Great Britain House at the 2017 SXSW festival in Austin, Texas. Our activation team was there to show the VR experience to a range of international business leaders and decision makers.

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