Denver Broncos

The Game Day Experience

Challenge

Invite the world to the Mile High Stadium in Colorado and use 360°Virtual Reality to show off the incredible game day experience and passion that Denver Broncos supporters have for their team. We were also asked to show the value to corporate sponsors the value of investing with Denver Broncos.

Solution

The Laduma creative team generated a series of exciting concepts for the 2015 Super Bowl champions, and they settled on the idea of creating a game-day experience like never before. Every single shot needed to convey the intensity and passion of the fans, while also showing key assets that a corporate sponsor could benefit from.

Results

It was game-day in Denver with the New England Patriots in town. Our production team battled through a blizzard with temperatures of minus 24°- which grounded flights and blocked roads – to arrive early and in plenty of time to capture fans streaming towards the stadium and cheerleaders beginning their preparations. Our crews placed rigs in tailgate parties, on the field and with legendary former players to capture the essence of what makes being at the game so special.

The Broncos released the content on their official app, which has been downloaded by huge numbers of faithful supporters. The NFL team are now using the content as a revenue generating sales tool as they pitch to potential sponsors and show some of the largest brands in the world what awaits them at Mile High Stadium.

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