BTSIA

BT Sport Industry Awards Shortlist

Challenge

To reveal short list nominations for the prestigious BT Sport Industry Awards in an incredible new way to everyone involved.

Solution

Create, design and deliver branded cardboard headsets to each of the 150 nominees and develop a piece of content to reveal that they had been nominated for one of the 15 categories at the awards.

Results

Our concepts team saw the potential in this idea right from the start and had the imagination to see an entirely new way to announce the nominations. We delivered a different piece of VR content for each of the 15 categories and invited the nominees not only to see that they had been successful but to see who they would have to compete against to win the award. The reactions were incredible, as was the coverage.

We received incredible feedback from all those nominated, with the videos of the nominees watching VR being shared widely across all forms of social media. The launch also attracted fantastic publicity for the awards.

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