BTSIA

BT Sport Industry Awards Shortlist

Challenge

To reveal short list nominations for the prestigious BT Sport Industry Awards in an incredible new way to everyone involved.

Solution

Create, design and deliver branded cardboard headsets to each of the 150 nominees and develop a piece of content to reveal that they had been nominated for one of the 15 categories at the awards.

Results

Our concepts team saw the potential in this idea right from the start and had the imagination to see an entirely new way to announce the nominations. We delivered a different piece of VR content for each of the 15 categories and invited the nominees not only to see that they had been successful but to see who they would have to compete against to win the award. The reactions were incredible, as was the coverage.

We received incredible feedback from all those nominated, with the videos of the nominees watching VR being shared widely across all forms of social media. The launch also attracted fantastic publicity for the awards.

Hey You

Let's Chat!

Do you want to know how VR, AR or MR could help you?
Are you ready to dive into the world of Immersive Tech?
Have you been looking for a fun company to help you?
Do you just want someone to talk to?

Latest Posts

Harry Potter vs. Pokémon Go – Have AR Trends Changed?

In 2016, Pokémon Go took the world by storm. The public at large were introduced to the possibilities presented by Augmented Reality. Niantic, the creators of the game, have completely […]

Laduma has been shortlisted for ‘Best Immersive Experience’ at Event Tech Awards 2019.

Laduma is proud to announce they have been shortlisted for their work with Intermountain Healthcare. Laduma was tasked with producing an immersive experience for Intermountain Healthcare at HiMSS (Healthcare Information and Management […]

Laduma creates interactive experience for Microsoft.

Immersive technology company Laduma has created an interactive experience for tech giant Microsoft. The experience is currently on display at the Microsoft Business Applications Summit in Atlanta, Georgia. The experience uses […]

Laduma announces The Reality Show Podcast

Immersive tech company Laduma is launching a brand new podcast – The Reality Show. The Reality Show Podcast is a series of conversations with leaders from the world of business, […]

Why you need immersive tech at your exhibition.

At Laduma we are passionate about finding unique ways for organisations to engage with their audiences in new and deeper ways. An area in which we are particularly experienced is […]

You’ll Never Work Alone.

To be absolutely clear, I am still an AFC Wimbledon fan. They are the team – from South London – I have supported since I was a boy and who […]

Exploring Immersive Technology in the Healthcare Industry in 2019.

The main priority for any piece of immersive technology is to simplify and/or enhance our lives. We have seen countless examples of how both Virtual Reality and Augmented Reality have […]

Immersive tech company Laduma creates a VR experience for leading chromatography resin manufacturer Purolite Life Sciences.

The intricate manufacturing process behind one of the world’s leading resin producers has been transformed into a virtual reality experience. Laduma’s 360 tour of high-performance agarose resin manufacturer Purolite […]

Laduma one of ten UK companies chosen to attend Social Media Week with British Government

Laduma is proud to announce we are the only northern company among 10 UK businesses selected to be part of a British Government trade mission to New York for Social […]

Laduma’s Chris Haralambous confirmed as a speaker for BusinessCloud’s best of NW tech event

Laduma’s Director of Commercial Partnerships Chris Haralambous is a confirmed speak at BusinessCloud’s ‘Best of North West Tech’ event on Wednesday 10th April. BusinessCloud’s Best of North West Tech breakfast […]