BTSIA

BT Sport Industry Awards Shortlist

Challenge

To reveal short list nominations for the prestigious BT Sport Industry Awards in an incredible new way to everyone involved.

Solution

Create, design and deliver branded cardboard headsets to each of the 150 nominees and develop a piece of content to reveal that they had been nominated for one of the 15 categories at the awards.

Results

Our concepts team saw the potential in this idea right from the start and had the imagination to see an entirely new way to announce the nominations. We delivered a different piece of VR content for each of the 15 categories and invited the nominees not only to see that they had been successful but to see who they would have to compete against to win the award. The reactions were incredible, as was the coverage.

We received incredible feedback from all those nominated, with the videos of the nominees watching VR being shared widely across all forms of social media. The launch also attracted fantastic publicity for the awards.

Hey You

Let's Chat!

Do you want to know how VR, AR or MR could help you?
Are you ready to dive into the world of Immersive Tech?
Have you been looking for a fun company to help you?
Do you just want someone to talk to?

Latest Posts

Laduma President, Dan Rutstein, is interviewed on Business Leaders podcast.

Dan Rutstein, Laduma President was invited to be guest of the hugely popular Business Leaders podcast. The podcast hears from the world’s top CEOs, founders and entrepreneurs and delves into […]

Will wider field of view expand HoloLens 2’s horizons?

Microsoft announced the HoloLens 2 on Sunday in Barcelona at Mobile World Congress, an annual event for the mobile industry. But what does this $3,500 headset mean for the AR […]

Laduma rated as best immersive tech company in Liverpool

Laduma has been recognised as one of the best tech companies in the north west of England. Laduma has been listed fourth in Liverpool for all tech companies, and tops […]

Laduma’s immersive projection at HiMMS 19

Our favourite brief at Laduma is when a client asks ‘can we do something that has never been done before.’ And particularly when that client is in the healthcare space. […]

The power of storytelling

Anthropologists tell us that storytelling is central to human existence. Stories have been our most basic method of communication stretching back through the mists of time, from the epic […]

How we created our latest 360° VR highlight reel

The last 12 months here at Laduma have been the busiest and most exciting yet. We’ve been creating new experiences, developing immersive technology and ultimately providing unique solutions for our […]

Laduma News: A big jump by Magic Leap as they decide to embrace mobile AR

There’s been a very big development in the world of Augmented Reality where Magic Leap are making a move into the mobile AR World. The Florida-based company raised billions in […]

CES 2019: Walking cars, laundry-folding robots and why the future is bright for immersive tech

Much to my parents’ disdain, my favourite city to visit is Las Vegas. I had my stag do/bachelor party there, ran the marathon, have had cultural trips, sporting trips, gambling […]

A look back at some of our 2018 highlights.

Following the Christmas break, we are delighted to be back and ready to go in 2019. With so much happening ahead of us, we thought it would be great to […]

Wearable Augmented Reality – Bose enters the market

New technology often involves some form of compromise. Take, for example, the birth of the smartphone. In the mid-2000s, screen size was the key issue – how big could they […]