Wearable Augmented Reality – Bose enters the market

New technology often involves some form of compromise. Take, for example, the birth of the smartphone. In the mid-2000s, screen size was the key issue – how big could they […]
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A week in the life of Laduma: Christmas, ice skating and Formula One…

Christmas is in full-swing here at Laduma and the last seven days has seen us celebrate the festive season in a variety of ways – both in and out of […]
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Virtual Reality looks to hit the mainstream with Formula One app

It’s often said that where Formula One leads, others follow. Think anti-lock brakes, traction control, active suspension, hybrid energy recovery, even flappy paddle gearboxes. I could go on. They all […]
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A week in the life of Laduma: Christmas countdown, WISH and Thanksgiving

Christmas, WISH and Thanksgiving – it was all on the menu for Laduma last week. On Monday, we were greeted by a welcome festive sight outside our Liverpool offices. With […]
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Week in review: Immersive tech for health in spotlight at WISH

Last week had a distinctive Middle Eastern flavour for everyone here at Laduma, as we traveled to Qatar for the World Innovation Summit for Health (WISH). On Monday, our marketing […]
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Inside Google HQ – How does the tech giant operate?

Google threw open the doors of its world-famous headquarters in California for the latest Google Product Expert Summit – and Laduma’s Martin Scholes was invited to find out more about […]
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Is simplicity crucial for the future of AR in TV and film?

KISS – or Keep It Simple Stupid – isn’t an acronym naturally associated with Augmented Reality and the television industry. But you know what? It fits rather well. Allow me […]
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Laduma sponsorship key for AFC Liverpool’s ambitions

At all levels of football, sponsorship is important. Even for Premier League giants, strutting their stuff on the global stage, commercial partnerships can potentially make or break a season. But […]
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What do we really know about the future of immersive tech?

Tech forecasts can throw up all sorts of fanciful scenarios. Remember when we were all supposed to be flying around in hover cars by now, or wearing self-drying clothes? Blame […]
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Future of AR & VR, Voxels and Magic Leap: A week in the life of Laduma

It’s been another fascinating seven days for everyone here at Laduma, thanks to some incredible content from our teams across the world. We’ve discussed the future of AR & VR […]
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