Is simplicity crucial for the future of AR in TV and film?

KISS – or Keep It Simple Stupid – isn’t an acronym naturally associated with Augmented Reality and the television industry. But you know what? It fits rather well. Allow me […]
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Laduma sponsorship key for AFC Liverpool’s ambitions

At all levels of football, sponsorship is important. Even for Premier League giants, strutting their stuff on the global stage, commercial partnerships can potentially make or break a season. But […]
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What do we really know about the future of immersive tech?

Tech forecasts can throw up all sorts of fanciful scenarios. Remember when we were all supposed to be flying around in hover cars by now, or wearing self-drying clothes? Blame […]
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Future of AR & VR, Voxels and Magic Leap: A week in the life of Laduma

It’s been another fascinating seven days for everyone here at Laduma, thanks to some incredible content from our teams across the world. On Tuesday, we asked the big question – […]
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Magic Leap One: The reviews are in

Is Magic Leap’s surprise reveal of the Magic Leap One a glimpse at true genius? There’s no doubting the Augmented Reality industry has been champing at the bit to find […]
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Could Meet the Voxels spark the summer of VR?

Summer 2018. Save that date. Could this be the year that Virtual Reality starts its journey towards the entertainment main stream? First we had Ready Player One – a film […]
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Is Virtual Reality an isolating experience?

Is Virtual Reality all about isolation? Here at Laduma, we believe it depends on your perception – but let’s not stop there. A report from Brand experience agency Amplify has taken […]
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Is VR heading for parity with movie giants?

Potential. Growth. Expansion. Mainstream. Good, dependable words that can justly describe the future of Virtual Reality. So when PwC projects there will be over 55m active VR headsets in the […]
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Football, education and AR growth: A week in the life of Laduma

It doesn’t get any quieter for the team here at Laduma and in the fast-paced world of Augmented Reality, Virtual Reality and Mixed Reality, that’s a given. Over the last […]
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Can VR and AR take football by storm?

This weekend it all kicks off. The Premier League season. Match of the Day. Goal of the Month. One night in Kiev? All is forgotten. Almost. As we saw at […]
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